What are the responsibilities and job description for the Manager Channel Sales Team (VAR) - AMER position at Lansweeper?
About the role
Are you a commercially driven leader focused on creating new business and you have a passion for building strong partner relationships and driving growth?
We're looking for a Manager Channel Sales Team to lead and expand our reseller channel strategy, ensuring sustainable growth and success. Develop the relationship with approx. 50 strategic partners globally.
As Commercial Manager Resellers, you will play a critical role in strengthening and scaling our reseller partnerships. You’ll focus on driving revenue through strategic collaborations, supporting resellers in delivering value to customers, and ensuring alignment with our broader commercial objectives.
You’ll manage a global team based in Belgium, London and US. 20% of your time you’ll be travelling to visit partners & team members.
Your responsibilities
Partner Management & Growth
Build, manage, and further expand business within the VAR channel.
Co-market, co-brand with your partners.
Develop and implement strategies to grow revenue, identify new opportunities, and maximize partner performance.
Collaborate with resellers to drive customer acquisition and ensure product adoption.
Reseller Enablement & Support
Your team will provide VARs with the tools, training, and insights they need to succeed.
Develop tailored programs to improve reseller engagement, optimize performance, and enhance customer satisfaction.
Ensure resellers align with company goals, standards, and core value propositions.
Data-Driven Programmatic Approach
Implement a systematic, data-first approach to track, monitor, and evaluate reseller performance.
Use several KPIs to identify growth opportunities, measure partner success, and drive continuous improvement.
Collaborate with internal teams to automate processes, streamline partner onboarding, and improve operational efficiency.
Revenue & Performance Optimization
Drive revenue growth through reseller upsell initiatives and cross-selling programs.
Proactively identify and address challenges within the reseller network to reduce friction and optimize outcomes.
Ensure timely reporting and forecasting to support strategic decision-making.
Team Leadership & Development
Lead, mentor, and inspire a team of 3 Channel Managers focused on VAR’s, 2 Channel Managers focused on Resellers/Distributors and a Sales Administrator.
Build a high-performing team and a winning culture.
Provide coaching, training, and professional development to enhance team performance.
Foster a collaborative and inclusive team culture that encourages innovation and excellence.
What we’re looking for
Experience: 5 years of experience in channel sales, partner management, or commercial leadership within a B2B environment (preferably SaaS, software, or technology).
Strategic Leadership: Proven experience in developing and growing reseller or partner ecosystems to drive revenue and results.
Data-Driven Approach: Strong analytical skills with the ability to use data insights to optimize partner performance and decision-making.
Relationship Building: Track record of building and maintaining strong, trust-based relationships with external partners and internal stakeholders.
Hands-On Execution: Entrepreneurial mindset with a strategic vision and hands-on approach to delivering results.
Language Skills: English Very good; Dutch and/or French is a plus
Leadership skills: Ability to coach a global team and manage results
Our offer you can’t refuse
Growing along with a fast-growing scale-up
Variation, challenges and responsibility
Easygoing teamwork
Internal and external training
Competitive wage & benefits
Austin-based candidates will maintain a hybrid schedule working from home and in the Austin office (located in Northwest Austin near the Arboretum area) at least 2 days a week.
US: Diversity Statement – Equal Employment Opportunity
It is Lansweeper’s policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws.
