What are the responsibilities and job description for the Director, Enterprise Marketing position at Lark Health?
About Lark
At Lark Health, we’re leading the way into a new era of cardiometabolic care, leveraging advanced AI techniques–including deterministic and generative models–to provide scalable, affordable, and compassionate care. We help our healthcare partners manage over 30 million lives and prevent conditions like obesity, hypertension, type II diabetes, and behavioral health. Our platform delivers real-time personalized counseling and health monitoring for each patient. By providing compelling and actionable insights, we empower every user to live happier, healthier lives. Come join our team!
The Role
We’re looking for a passionate and results-driven Director, Enterprise Marketing to help accelerate Lark’s growth. In this pivotal role, you’ll craft and execute innovative marketing campaigns that drive new customer acquisition, elevate brand awareness, and boost product adoption among our enterprise clients. You’ll be at the heart of our B2B growth marketing strategy, taking the lead on integrated campaigns across multiple channels to engage high-value prospects and build a strong sales pipeline.
This is a unique opportunity to make a direct impact on Lark’s mission, while shaping the future of AI-driven healthcare.
What You’ll Do
- Lead high-impact, multi-channel marketing campaigns that drive B2B lead generation and nurture existing prospects through the sales funnel.
- Own the creation of engaging content and campaigns across multiple channels—website, email, SEM, SEO, social, events, webinars, retargeting, and more—to drive qualified leads that meet Lark’s revenue goals.
- Partner with the marketing and operations team to define buyer personas and gain deep insights into customer needs, pain points, and market positioning.
- Work closely with product management to shape compelling product messaging and value propositions, aligning with customer pain points and business objectives.
- Manage a small, high-performing marketing team, driving results and ensuring progress against KPIs.
- Collaborate with internal teams to produce thought leadership pieces and other assets that tell the Lark story and engage your target audience.
- Dive into data analytics to assess campaign performance and continuously improve ROI. Create actionable reports on key metrics for leadership.
- Use Salesforce and Pardot to analyze pipeline performance and refine marketing strategies based on real-time results.
What You’ll Need
Why Lark?
Working at Lark
Lark operates as a remote organization, requiring all employees to reside within the United States. The specific salary offered to a candidate will depend on various factors, including their location, job level, and verified job-related knowledge, skills, and experience. In addition to a comprehensive benefits package, candidates may be eligible for additional compensation, such as participation in a bonus program and stock awards, where applicable.
Lark is an Equal Opportunity and Affirmative Action Employer. We believe that diverse teams foster innovation and add to our mission-driven culture. We strongly encourage people from underrepresented groups to apply.
Compensation Range : $164.4K – $218.6K
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Salary : $164,400 - $218,600