Automotive General Manager

Job Type: Full-time

Location: Pierce County, WA

Reports to: Owners/COO/CFO

Salary: $132,000 - $240,000 annually

At Larson Automotive Group, we are dedicated to providing top-tier customer service while fostering a dynamic, results-driven work environment. We are seeking an experienced and motivated General Manager to lead our sales team, drive performance, and contribute to the ongoing success of our dealership.

As the General Manager, you will oversee all aspects of the dealership’s sales operations, including team management, strategic planning, and performance optimization. You will play a key role in hiring, training, and mentoring a high-performing sales team while ensuring that customer satisfaction and dealership goals are consistently met.

Key Responsibilities

• Lead & Develop the Sales Team: Recruit, train, and mentor a highly motivated team while fostering a positive and high-energy work culture.
• Sales Strategy & Performance: Develop and implement strategies to maximize new and used vehicle sales while ensuring the team meets or exceeds sales targets.
• Inventory & Lot Management: Oversee inventory to ensure optimal vehicle turnover and a well-organized lot.
• Marketing Collaboration: Work with the marketing team to align advertising and promotional efforts with sales objectives.
• Sales Tracking & Reporting: Analyze sales reports, track trends, and adjust strategies to drive business growth.
• Deal Structuring & Negotiation: Provide hands-on coaching to the sales team, assisting in deal structuring and closing strategies.
• Compliance & Professionalism: Ensure adherence to all federal, state, and dealership regulations, maintaining the highest standards of professionalism and ethical conduct.
• Team Meetings & Communication: Conduct regular sales meetings, keeping the team aligned with dealership policies and objectives.

Why Join Us?

• Competitive Compensation – Salary performance-based incentives.
• Career Growth – Be part of a growing automotive group with advancement opportunities.
• Supportive Leadership – Work with a team that values innovation, customer service, and success.
• Dynamic Work Environment – A fast-paced, high-energy dealership with a results-driven culture.

Larson Automotive Benefits:

Larson Automotive Group offers a comprehensive group medical insurance plan to all hired full-time applicants that start the first of the month following the completion of continuous 60 of employment. We offer 4 plans to help employees access the best plan that fits their budget and needs. One plan is zero cost to the employee. We also have a company paid Life ($10,000) and AD&D plan ($40,000.00) that is for all benefit eligible employees. Employee must maintain no less than 32 hours per week to be considered ‘full-time’ for benefits.

In addition to medical insurance, Larson Automotive Group also offers vision, dental and various other ancillary coverages such as additional Life, AD&D, LTD, Accident, Hospital, and Pet insurance to name a few.

Larson Automotive Group also provides an Employee Assistance Program. This is a specialized referral program available to employees to assist in various personal situations. This includes counseling for substance abuse, financial difficulties, mental illness, family issues and more. These are all provided to the employee free of charge and confidential with a third party.

Larson Automotive Group also helps plan for your future with our retirement plan available to all employees over the age of 21. The 401k plan starts after the completion of 2 months of employment, the employee will be automatically enrolled into the program starting at a 3% deduction and this will increase 1% per year for the first 3 years. The company does match 50% of the first 4% contributed by the employee. Employees on a budget or who want to know exactly what will be coming out of their check can also opt to have a flat dollar amount withheld from their check. We also offer a ROTH plan option as well. Employees can opt out of the plans at any time.

We offer a KOFE (knowledge of Financial Education) plan free of charge to the employee to help provide the employees with the tools needed for financial wellness.

Hourly and Salary employees will receive 6 paid holidays each year.

We offer a competitive PTO (Paid Time Off) program; employees begin to accrue hours from day one worked (eligible to use after 90 days of employment). PTO is accrued for the first 2 years at 1 hour for every 40 hours worked at 3 to 10 years 1.53 hours of PTO for every 40 hours worked and at 10 years 2.30 hours of PTO for every 40 hours worked.

We offer a vehicle purchasing programs for all the vehicle brands we offer. All you need to do is contact the GM of that dealership to see what options they currently have available.

• Available to work flexible hours & weekends.
• Ready to hit the ground running on learning new product ins & outs.
• Effective communication skills.
• Professional, well-groomed personal appearance.
• Basic mathematical aptitude.
• Ability to apply and understand reasoning.
• Clean driving record, with valid driver license.
• Willing to submit to a background check & drug screening.
• Associate’s degree or equivalent from two-year College or technical school; or one to two years related experience and/or training; or equivalent combination of education and experience.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.