Brand Marketing Manager

LaSalle Network is seeking a strategic and creative Brand Marketing Manager to lead brand development, packaging innovation, and multi-channel marketing campaigns for a growing CPG company. This role will play a pivotal part in shaping the brand’s identity, driving consumer engagement, and ensuring consistency across all touchpoints, from packaging to digital marketing.

Brand Marketing Manager Key Responsibilities:

• Develop and implement comprehensive brand marketing strategies to drive consumer awareness, engagement, and loyalty
• Oversee the development and execution of packaging designs, ensuring brand consistency, shelf appeal, and compliance with industry standards. Collaborate with designers and agencies to bring packaging concepts to life
• Lead the execution of integrated marketing campaigns across digital, social, retail, and traditional media
• Work closely with product development teams to ensure new product launches align with brand positioning and consumer expectations
• Conduct research to analyze consumer behavior, market trends, and competitive landscapes to inform branding and packaging decisions
• Partner with sales, R&D, and creative teams to ensure brand consistency across all channels and product lines
• Monitor key brand and packaging performance metrics, using data-driven insights to optimize marketing strategies
• Oversee external partners, including creative agencies, packaging suppliers, and media agencies, to ensure high-quality execution of branding and marketing initiatives
  
  

Brand Marketing Manager Requirements:

• Bachelor's degree in Marketing, Design, Business, or a related field
• 5 years of experience in brand management or marketing within the CPG industry
• Proven experience in packaging development, including design execution and collaboration with creative teams
• Strong understanding of consumer insights, market research, and digital marketing strategies
• Experience with retail and eCommerce marketing
• Excellent project management and creative problem-solving skills
• Ability to work in a fast-paced, cross-functional environment
  
  

Brand Marketing Manager Why Join Us?

• Play a key role in shaping the future of a well-established CPG brand.
• Bring your vision to life through innovative packaging, compelling storytelling, and dynamic marketing strategies.
• Work alongside a passionate team dedicated to creating high-quality consumer products.
• Take advantage of professional development opportunities and the potential for career advancement.
• Enjoy a competitive salary, comprehensive benefits package, and hybrid work flexibility.
  
  

If you’re a passionate brand marketer with a keen eye for packaging and a drive for innovation, we’d love to hear from you. Apply today and help us bring our brand to the next level!

Lizzy Bann

Principal, Marketing Recruiting

LaSalle Network