Media Buyer

LaSalle Network has partnered with a growing digital advertising agency here in Chicago and they are looking to hire on a Media Buyer! Our client is known for specializing in innovative campaigns that drive measurable results for their diverse portfolio of clients. Their team is dynamic, collaborative and passionate about staying ahead in the fast-paced world of digital marketing.

As a Media Buyer, the ideal candidate will have a passion for digital advertising, a keen understanding of media planning, and the ability to manage multiple campaigns across various platforms. You'll be responsible for managing media buys, analyzing performance data, and optimizing campaigns to ensure maximum ROI for clients.

Media Buyer Responsibilities:

• Develop, execute, and optimize digital media plans across various channels including Google Ads, Facebook/Instagram, YouTube, display networks, and more.
• Manage media buying budgets and ensure campaigns stay within client-approved limits.
• Work closely with the Account and Strategy teams to understand client objectives and translate them into effective media strategies.
• Analyze campaign performance data and adjust tactics to maximize results, ensuring KPIs and client goals are met.
• Conduct research to identify new media buying opportunities and keep up-to-date with digital advertising trends and tools.
• Provide clients with regular reporting on campaign performance and insights to optimize future strategies.
• Negotiate media rates, placements, and terms with vendors and platforms.
• Ensure accurate tracking and reporting of campaign metrics, and monitor daily spend to ensure budgets are adhered to.

Media Buyer Requirements:

• 2-3 years of experience in digital media buying or media planning, preferably within an agency setting.
• Strong knowledge of Google Ads, Facebook Ads, Instagram Ads, YouTube, and programmatic buying.
• Experience with analytics tools like Google Analytics, Facebook Ads Manager, and reporting platforms.
• Ability to analyze data, identify trends, and optimize campaigns for performance.
• Excellent communication and project management skills.
• Self-starter with the ability to work independently as well as collaborate within a team.
• Experience with DSPs and programmatic media buying a plus.
• Familiarity with SEO/SEM strategies is a bonus.
• Our client is based in Chicago, IL and candidates must be comfortable with a hybrid work environment

If this Media Buyer position sounds like the perfect role for you, please apply today!

Cas Ngiramowai
Sr. Marketing Recruiter
LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.

LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets. LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here: https://www.thelasallenetwork.com/wp-content/uploads/2024/04/Field-Employee-Benefits-LaSalle-Network.pdf