Paid Search Manager

LaSalle Network has partnered with a dynamic and specialized boutique digital marketing agency focused on the healthcare space in hiring a Paid Search Manager. This agency works with healthcare providers, pharmaceutical brands, and other organizations to deliver impactful, ROI-driven search marketing campaigns that make a difference in people's lives. They are a passionate and collaborative team that thrives on solving complex marketing challenges with innovation and data-driven strategies.

We are seeking a talented, results-oriented Paid Search Manager to join their growing team. In this role, you will be responsible for planning, executing, and optimizing paid search campaigns (Google Ads, Bing Ads, etc.) for their healthcare clients. You will play a pivotal role in managing and growing the performance of paid search campaigns across multiple accounts, ensuring their clients' digital marketing goals are met with excellence.
This is a remote position, ideal for a self-motivated and proactive individual with strong paid search experience, preferably in the healthcare or related industries.

Paid Search Manager Responsibilities:

• Develop, implement, and manage paid search campaigns across platforms such as Google Ads, Bing Ads and other relevant channels
• Conduct in-depth keyword research to identify and target high-value keywords relevant to the healthcare sector
• Create and optimize ad copy, landing pages, and bidding strategies to maximize ROI
• Analyze and report on campaign performance using tools like Google Analytics, Google Ads and other data platforms
• Conduct A/B testing to improve campaign performance and user engagement
• Collaborate with internal teams to ensure cohesive and strategic marketing approaches
• Provide recommendations and insights for account optimizations, budget allocation and campaign strategy adjustments
• Stay up to date with the latest trends and best practices in paid search and the healthcare industry
• Manage and track budgets effectively to ensure campaigns are staying within budget while maximizing results
• Provide clients with regular updates on campaign performance, goals and adjustments

Paid Search Manager Requirements:

• 3 years of experience managing paid search campaigns, preferably in the healthcare space
• Strong expertise in Google Ads, Bing Ads, and other paid search platforms
• Experience with Google Analytics and other performance tracking tools
• Proven ability to optimize campaigns for lead generation, conversions, and sales in competitive markets
• Strong analytical skills with the ability to translate data into actionable insights and recommendations
• Excellent communication skills, with the ability to present complex information in a clear, concise manner
• Familiarity with healthcare industry regulations and sensitivities, including HIPAA guidelines, is a plus
• Ability to work independently and collaboratively in a remote work environment
• Detail-oriented, organized, and able to manage multiple projects simultaneously
• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

If you are interested in being considered for this Paid Search Manager opportunity, we invite you to submit your resume, along with a cover letter that highlights your experience in managing paid search campaigns within the healthcare space.

Thank you,

Lizzy Bann
Principal, Marketing Recruiting
LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.