What are the responsibilities and job description for the Senior Brand Manager, Innovation position at LaSalle Network?
Our client, a renowned CPG organization is looking to hire an experienced Senior Brand Manager, Innovation to serve as a critical member of the Quick Service Restaurant (QSR) Marketing Team. This Senior Brand Manager, Innovation will be responsible for developing and executing marketing strategies that unlock profitable growth through the menu. The ideal candidate is highly skilled in innovation strategies, with proficiency in leading new product development teams from ideation to launch. Fueled by a passion for the consumer and the category, the Senior Brand Manager, Innovation will deliver profitable sales with the goal of growing and transforming the category with our chain partners.
Senior Brand Manager, Innovation Responsibilities:
- Lead teams to manage cross-functional co-development innovations, including top tier chain and product development, product renovations
- Set and direct the vision and mid-range strategy for QSR business
- Act as the portfolio channel lead on multi-year big-bet innovation projects with an eye towards translating customer and consumer needs
- Partner closely with Insights, Innovation and Go to Market Hub to identify and champion top tier chain growth opportunities, translating market insights into strong go-to-market propositions.
- Set and manage the marketing spend for the QSR business.
- Champion the customer and consumer, understanding the entire value chain to deliver an execution of the strategy across functions
- Lead, coach and develop direct and/or indirect reports
- Support monthly IBP operating rhythm
- Lead base business portfolio performance reporting and product lifecycle reviews to ensure an efficient and relevant portfolio that delivers to customer, category and commercial objectives
- Proactively review key category performance drivers, identifying key levers that positively impact the P&L and adjust as needed to achieve annual operating plan objectives, inclusive of SKU profitability and mix.
Senior Brand Manager, Innovation Requirements:
- Bachelor's or advanced degree in Marketing, Business Administration, or related field required; MBA strongly preferred
- 6 years of Marketing/Brand Management experience with P&L ownership of a large brand or portfolio of brands within the CPG industry
- Expert knowledge of principles, concepts, strategies and techniques relating to Foodservice marketing
- Strong people management and leadership skills with high EQ with 2-3 years of experience managing direct report(s)
- High degree of tenacity and persistence to get actions completed on schedule with a hands on approach when needed.
- Highly organized with premium analytical skills, strong attention to detail, and a track record of translating data into insights and action.
- Proven track record in delivering several complex projects at a time
- Adept with project management fundamentals with Stage-Gate process understanding to drive decision-making with gatekeepers
Thank you,
Stephanie Moncada
Principal
LaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.
Salary : $175,000
