What are the responsibilities and job description for the Field Account Manager position at Latcha?
Dallas, Texas
The Field Account Manager develops strong relationships with automotive dealers (single OEM) in a defined region. They help the dealership managers (service and sales) by providing marketing consultation for all their business units.
This role reports directly to the Regional Account Director for the Southwest region. The Field Manager works closely with the Latcha concierge teams, ensuring they are aligned with project objectives and effectively support dealer needs. The position is located in the Dallas area and covers 32 dealerships in Texas and surrounding areas in the Southwest United States.
KEY RESPONSIBILITIES
- Work closely with dealer service and sales teams to identify issues and challenges that they have month-to-month.
- Sell in the use of the our exclusive marketing platform
- Training dealership personnel on the marketing platform
- Become an expert in the marketing platform, programs and marketing journeys
- Encourage / sell digital media and direct mail campaigns / programs (meeting both dealer needs and Latcha / OEM KPIs)
- Ensure dealer strategies and dealer needs are effectively addressed.
- Meet with dealers every four to six weeks in-person or virtually (dealer choice) for one-on-one discussions
- Ensure alignment with program objectives and facilitate data-driven decision-making through deep understanding of the platform and performance reporting
- Responsible for knowing and reporting on measurable metrics and KPI’s.
- Weekly team meetings with Latcha / Field Management to present wins and learnings
- Work in conjunction with Latcha Concierge team (4) – ensuring alignment with project objectives and reporting on individual dealer needs.
- Work closely with Latcha Marketing Intelligence team / campaign planners to ensure that dealer needs are met
- Participate in reports, meetings and updates to ensure transparency and alignment on all project aspects.
- Produce clear and concise written correspondence in emails, documents, and presentations.
- Track and report out on all project timelines, in consultation with Latcha Account and Project Management
OPPORTUNITIES / PERFORMANCE
EXPENSES
REQUIREMENTS AND QUALIFICATIONS
This position could be fully remote.
