Marketing Analyst

LatentView Analytics is a leading global analytics and decision sciences provider, delivering solutions that help companies drive digital transformation and use data to gain a competitive advantage. With analytics solutions that provide a 360-degree view of the digital consumer, fuel machine learning capabilities and support artificial intelligence initiatives., LatentView Analytics enables leading global brands to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates, optimize investment decisions, and turn unstructured data into valuable business assets.

Description:

• We are seeking a highly skilled and experienced Marketing Analytics Specialist with 5 years of experience to join our team and drive insights that will optimize our marketing strategies. 
• The ideal candidate will have a strong background in marketing analytics, possess excellent communication and stakeholder management skills, and demonstrate proficiency in Offer measurement, Test learns, and campaign data analysis. 
• As a Marketing Analytics Specialist, you will play a crucial role in evaluating the effectiveness of our marketing campaigns, determining return on investment, and making data-driven recommendations.

Responsibilities:

• Analyze the impact of marketing loyalty initiatives (test theories, confirm assumptions) utilizing both quantitative and qualitative measures. 
• Develop and implement frameworks for measuring the effectiveness of marketing campaigns using industry-standard measurement techniques.
• Analyse customer-level data to understand customer behavior and trends to provide recommendations on ways to optimize and refine promotional activity.
• Continuously partner with stakeholders to ensure content meets business needs.
• Act as a key liaison between client stakeholders and the offshore team, understanding client requirements, and ensuring expectations are met.
• Turn large data-based analyses into clear, concise, and compelling presentations with actionable insights.
• Utilize Agile methodology to deliver analytics solutions with quick turnaround.

Skills:

• Strong background in Marketing/Campaign Analytics especially in Measurement
• Retail industry experience: understanding of convenience store industry is a plus
• Proficient in Microsoft Office (Excel, PPT, Outlook) SQL, PowerBI, and Python
• Strong analytical decision-making abilities with highly effective verbal and written communication skills
• Desire to continuously seek, receive,e and implement feedback.

Education and Experience:

• Bachelor’s or master’s degree in a relevant field (e.g., Marketing, Analytics, Statistics, Computer Science).
• Proven experience in marketing analytics roles, with a track record of compelling insights, enabling storytelling with data.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Strong problem-solving skills and attention to detail.
• Stay abreast of the latest developments in marketing analytics, retail measurement, and customer analytics.

At LatentView Analytics, we value a diverse, inclusive workforce and provide equal employment opportunities for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.