Campaign Manager

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About this position:

The Campaign Manager role requires a creative and data-driven professional who can manage client/influencer/affiliate relationships and end-to-end campaign execution while achieving key marketing objectives for brands. This role will be supporting our Affiliate Marketing Platform, Mavely.

What you'll be doing:

• Influencer Marketing:
• Identify, research, and recruit suitable influencers and content creators for brand collaborations and partnerships.
• Negotiate and manage influencer contracts, budgets, and deliverables.
• Develop creative campaign concepts and strategies that align with brand values and goals.
• Provide influencers with guidance, assets, and support to create high-quality content.
• Monitor and analyze influencer performance, engagement metrics, and ROI.
• Maintain positive relationships with clients and internal teams, acting as their main point of contact.
• Affiliate Marketing:
• Manage relationships with affiliate partners, networks, and publishers.
• Create and optimize affiliate marketing programs to drive traffic and sales.
• Measure the effectiveness of affiliate campaigns.
• Monitor affiliate performance, commissions, and payouts.
• Develop promotional materials and assets for affiliate partners.
• Campaign Execution:
• Work collaboratively with Campaign Account Coordinators and other support staff to execute full-scale campaigns end-to-end.
• Monitor campaign budgets and allocate resources effectively to maximize ROI.
• Implement tracking mechanisms to measure the success of campaigns.
• Regularly analyze and report on campaign performance, adjusting strategies as needed.
• Ensure compliance with relevant regulations and industry standards.
• Relationship Management:
• Foster strong relationships with influencers, affiliates, and partners.
• Provide timely communication and support to address inquiries and concerns.
• Identify opportunities for collaboration and partnership growth.
• Resolve conflicts and issues that may arise during campaigns.
• Any other duties assigned by management
  

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

Education & Experience Requirements

• Bachelor's degree in marketing, business, or a related field. (Preferred)
• 2-4 years experience in influencer marketing and affiliate marketing, preferably in a similar role.
• Prior experience in an agency or talent management role/environment.
• Experience working with industry-relevant influencer and social media management platform (examples: Later, CreatorIQ, Influential, Captiv8, Sprout Social)
  
  

Knowledge & Skill Requirements

• Innovative and strategic thinker with proven ability to develop creative solutions that drive successful campaigns and initiatives.
• Excellent communication and interpersonal skills.
• Ability to work with industry-relevant influencer management platforms
• Data-driven mindset with the ability to analyze campaign performance.
• Proficiency in marketing analytics and tracking tools.
• Strong strategic negotiation and contract management skills.
• Familiarity with relevant industry trends and emerging platforms.
• Strong organizational and project management skills.
• Strong knowledge in Google Suite
• Ability to assume responsibility & exercise good judgment when making decisions within the scope of the position.
• Ability to perform the job safely & with respect for others, including within brand safety guidelines and in accordance with FTC standards
  
  

How you work:

• You're proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.
• Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
• Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.
• Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
• You share insights to help the team stay ahead and make informed decisions.
• You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you.
• You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.
  
  

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are granted stock options and are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range:

$65,000 - 70,000 base bonus



Where we work

We have hubs in Boston, MA; Vancouver, BC; Toronto, ON; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.