What are the responsibilities and job description for the Influencer Marketing Coordinator position at Later?
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014 : Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision : to enable the world to make a living with their creativity.We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X / Twitter, LinkedIn, YouTube, and Pinterest.We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. About this position : As a Campaign Coordinator on our Influencer Marketing Services team, you will be supporting and executing customer campaigns to ensure we are meeting customer goals.What you'll be doing : StrategyIdeate and develop Influencer strategy at regular intervals using data-driven insightsTechnical / ExecutionDevelop a deep understanding of the Later Influence platform and best practices to drive success for customer campaigns Lead the influencer experience on the Later Influence platform by building and executing customer campaigns with a high attention to detail, including but not limited to : Campaign brief creation and setupInfluencer sourcing and curation Influencer contracting and negotiationsProduct and payment fulfillmentReporting & analyticsLeverage internal project management tool (Teamwork) to support campaign planning and execution, delegation, and time-trackingTeam / CollaborationCommunicate clearly and effectively with internal and external stakeholders to enable a best-in-class experience for customers and influencers, including but not limited to, progress, performance, gaps, opportunities, and next stepsAct as the voice of the influencer in product feedback sessionsResearch / Best PracticesAnalyze the influencer-facing experience with a critical eye by campaign to provide strategic recommendations for future campaigns Evolve best practices as the Later Influencer platform and industry changes, and create supporting documentation to showcase these changesQualifications : We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!1-2 years of relevant experience in Influencer Marketing or Influencer innovation. Agency experience or influencer marketing experience in a high-growth SaaS company preferred. Experience in a customer facing role. Professional presence, confidence, and eloquence in meetings and presentations.Strong relationship-building skills with internal and external stakeholdersHow you work : You're proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes. Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics. Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.You share insights to help the team stay ahead and make informed decisions.You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you. You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.Our approach to compensation : We take a market-based and data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base commission / variable) while for others it is structured as Salary only.To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.Salary Range : $55,000 - 62,000 USD plus bonus potentialWhere we workWe have hubs in Boston, MA; Vancouver, BC; Toronto, ON; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. Diversity, inclusion, and accessibilityAt Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
Salary : $55,000 - $62,000
