What are the responsibilities and job description for the LATICRETE International is hiring: Social Media Specialist in Bethany position at LATICRETE International?

LATICRETE International Social Media Specialist

Location : Bethany, Connecticut

Are you looking for a new challenge? Passionate about innovation? Want to work for a global company that values integrity, teamwork, and loyalty?

At LATICRETE International, we aim to be the leading construction brand trusted globally for high-performance tile and stone installation systems and building finishing solutions. We’ve been in business for over 65 years, family-owned for three generations, and can be found in over 100 countries.

We don't just make innovative, industry-leading products. Our purpose is to improve the built world and the lives of those who build it. We strive to connect with, engage with and improve the lives of our employees, our customers, our partners, and the global communities in which we operate.

We are seeking passionate and ambitious employees who want to make a difference not just within our organization, but within their communities, our industry, and the world. If that sounds like you, then join the family and expand your horizons!

Just some of our benefits :

Medical
Vision
401k
13 paid holidays in addition to paid vacation and sick time
Flexible spending
Life Insurance, AD&D and Supplemental Insurance

POSITION SUMMARY

The Social Media Specialist plays an important role in developing and enhancing the social media presence of our United States and Canadian business units. This role is responsible for the strategy, execution, and daily management of our portfolio of social platforms. This includes engaging and growing our followers, influencers, customers, and media to continue building our brand presence.

This individual continuously tests new ideas through the development and promotion of interactive and engaging content; developing content, copy and strategy is essential for this role. Additionally, the Social Media Specialist serves as a LATICRETE brand ambassador by interacting with and forming relationships with our customers and partners on brand channels, and industry-focused groups and forums.

As a member of the Marketing Communications team, this role works closely with the Digital Marketing Manager and coordinates with the entire Marketing team. This role is essential in ensuring alignment with brand messaging, product strategy, audience interests, and platform-specific best practices to maximize engagement and reach.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Social Media Content & Paid Ad Development, Scheduling & Promotion (35%)

Collaborates with Manager, Digital Marketing on the creation of social media content calendar (organic and paid marketing campaigns) for : Facebook, Instagram, YouTube, LinkedIn, and TikTok.

Responsible for the social media marketing content calendar. Schedules and manages social media content utilizing Sprout Social scheduling tool as well as Monday.com planning tool.

Develops content and creates clear calls-to-action that facilitates engagements for both organic and paid campaigns across all product line segments.

Crafts compelling post and ad copy that aligns with the company's voice, objectives, and target audiences.

Researches social media trends and analyzes metrics to optimize the social media post creation process.

Produces compelling social media video content by repurposing existing footage.

Coordinates and provides direction to Graphic Designers / Videographers for the development of social media-specific assets as needed.

Develops, implements, and manages paid social media campaigns across Facebook, Instagram, and LinkedIn using Meta Ads Manager and LinkedIn Campaign Manager.

Uploads and assists in optimizing YouTube video content.

Social Customer Service & Community Management (25%)

Oversees social customer service for brand pages, and company-owned Facebook groups in the United States and Canada.

Admin of LATICRETE Inside Track Facebook group (5,000 member industry group) and other LATICRETE-owned groups as assigned.

Works with Technical Services Representative as needed to monitor / participate in industry Facebook groups.

Analytics & Reporting (20%)

Utilize Sprout Social and social channels to monitor key performance indicators (KPIs) and competitive intel.

Prepare detailed monthly, quarterly, and yearly reports around competitive intel, organic and paid ad KPIs.

Support the development of strategies to grow social media channels, followers, and engagement.

REQUIRED SKILLS & QUALIFICATIONS

Bachelor’s degree in the Marketing, Communications, or applicable field is required.

5 years of experience in digital marketing, particularly in developing and executing social media strategies.

Minimum of 5 years of experience using Meta Ads Manager.

Strong writing, editing, and analytical skills; attention to detail is a must.

Excellent interpersonal skills with a proven track record of working with diverse teams.

Travel Requirement : 10-15%

Physical Requirements :

Must be able to lift and / or carry a minimum of 15 pounds.

Must be able to push / pull 15 pounds.

Must be able to stand at least 2 hours of the day.

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