What are the responsibilities and job description for the Social Media Manager position at Launch Kit?
Position Details
Job Title - Associate Social Media Manager
Manager - Kevin Kamis, Marketing Director.
Start Date - Tue Feb 18, 2025.
Location - Grand Rapids, Michigan office. Hybrid schedule.
Employment Type - Full time.
Job Description
At Launch Kit, Social Media Manager's work closely with two Creator's to manage clients social media accounts. The Creator is responsible for videography and photography. The Social Media Manager is responsible for caption writing, client communication, content posting and analytics reporting. Creator's and Social Media Managers work together to come up with client account strategy and content ideas.
Each Creator works with about six clients. Each Social Media Manager works with two Creators, therefore working with about 12 clients. Our target market client is small, local businesses located in Grand Rapids, Michigan that are passionate about sharing their story.
Responsibilities
Setup client's social media accounts.
Work with Creator's (videographer / photographer) to come up content ideas for clients.
Assist Creators during content production days by shooting photos on a mirrorless camera, directing clients, and staying organized.
Shoot behind the scenes iPhone footage during production days.
Research social media trends and industry development.
Write captions for social media posts.
Publish social media posts.
Manage inboxes for client accounts.
Report social media analytics during monthly pulse meetings with clients.
Ideal Attributes For Success
Enjoys working with local small / medium-sized businesses based in Grand Rapids, MI.
Enjoys project management style work like building content calendars, scheduling production days, client communication, making to-do lists.
Enjoy holding team members and clients accountable to timelines put in place.
Enjoys working on retainer style work where we service a portfolio of clients on a monthly basis.
Appreciates the value of organic content marketing for small, local businesses.
Enjoys checking items off a to-do list.
Enjoys being part of content creation but not necessarily responsible for camera operations or editing.
Enjoys the blend of being out-and-about on production days, then back at the desk for project management style work.
Loves being hyper organized, loves calendars, due dates, timelines, etc.
Desires to work in a team environment with other marketing creatives.
Enjoys gathering marketing analytics to evaluate organic post performance.
Compensation & Benefits
Base salary - TBD
Payment Schedule - Salary paid via bi-weekly direct deposit.
Bonus - Eligible for additional 10% of salary bonus structure after one year of employment.
Promotions - Spring and Fall reviews with opportunities for raises and bonuses.
Health Insurance - Eligible to join Priority Healthcare group plan at the time of employment.
Parking - Downtown Grand Rapids parking garage pass.
Workplace
Hybrid work model - Team members are welcome to work from home or in the Launch Kit office.
The team typically works in the Launch Kit office or the Grand Rapids Chamber of Commerce on Monday, Wednesday and Friday.
The team typically works remotely on Tuesday and Thursday.
By default, the Launch Kit team only takes meetings on Monday, Wednesday, Fridays and reserves Tuesdays and Thursdays for uninterrupted work.
Launch Kit is open Monday - Friday from 9 : 00 am - 5 : 00 pm.
Technology Used
Launch Kit is a Mac based business.
Launch Kit is a Canon based business.
ClickUp - project management and client communication.
Metricool - social media management.
Google Analytics - web traffic reporting.
Google Sheets - reporting.
Gmail - email.
Google Drive - file management.
Google Calendar - calendar.
Google Chat - internal communication.
Google Meet - video conferencing.
Timely - time data log.
All software provided by Launch Kit.
Future
The future for this position entails either growing into a more senior social media manager position which would work with more advanced clients, or shifting to a managerial position which focuses on leading a team. As Launch Kit continues to develop, additional job opportunities will be created as well.
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