What are the responsibilities and job description for the Launch Potato is hiring: Native Media Buyer Job at Launch Potato in w rizz in Gl position at Launch Potato?
Content Summary : Native Media Buyer Job at Launch Potato in w rizz at Glendale, for Launch Potato
Content Summary : Native Media Buyer at w rizz, for Launch Potato
BASE SALARY : $80,000 to $100,000 per year, paid bi-monthly
MUST HAVE : Proven experience planning, strategizing, launching, and scaling end to end Native campaigns across platforms. You must have a history of creating winning Native campaigns.
EXPERIENCE : Minimum 4 years experience with Native advertising. Proficiency in data analysis and making campaign decisions based on your own analysis. At a minimum, expertise with Taboola or Outbrain.
YOUR ROLE :
You will contribute to and eventually own our Native media buying efforts (Taboola, Outbrain, Revcontent, and more) for multiple brands within Launch Potato’s portfolio of companies. Your expertise in pairing creative media with ROAS KPIs and direct-to-consumer (DTC) data analysis will positively influence more than 10 million new customers to unlock their financial potential. This position is an opportunity to manage a tremendous Native Advertising budget across many verticals and brands. This role will NOT support Social Media Buying; it will purely focus on scaling our Native Media Buying efforts.
You’ll support the User Acquisition team with processes, reporting, and operations, while gaining hands-on experience with LP and our brands, with a path toward P&L ownership. Ideally, you will become the strategic owner of our Native advertising efforts. You need to be someone who has an analytic mindset, proactive problem-solving skills, and an impeccable eye for detail. You’re not afraid to think outside the box and have a hunger for testing.
SUCCESS LOOKS LIKE :
- Tactically plan, strategize, launch, and scale campaigns across platforms and verticals using various ad formats.
- Manage high budget native media campaigns on ad networks such as Taboola, Outbrain, RevContent, and more.
- Research, identify, and establish new traffic source opportunities and new ad networks (i.e. MediaGo, MGID, etc.).
- Design compelling ad creatives and winning copy to target specific audiences with a focus on direct response tactics / strategies.
- Work cross-functionally with internal teams on optimization, A / B testing, and overall strategy to improve campaign yield and margin.
- Contribute to the evolution of Launch Potato’s media buying best practices including creating a native paid media playbook, training team members on native, and more.
- Assist with hiring and scaling the paid media team.
WHAT YOU NEED TO SUCCEED :
NICE TO HAVES :
Total Compensation & Rewards :
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
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Salary : $80,000 - $100,000
