Director of Performance Marketing

About Us

We are a hypergrowth, 3-year-old direct-to-consumer brand revolutionizing the laundry care industry with our high-end scented laundry detergent pods and other premium laundry products. Our mission is to bring the sophistication of fine fragrances to everyday laundry care, creating an aspirational and premium experience for our customers that transforms laundry day into the best day of the week. Our rapid growth demands a data-driven leader to optimize and scale our performance marketing efforts.

Position Overview

We're seeking an analytical, results-oriented Director of Performance Marketing to own and optimize our paid media channels and performance marketing analytics. This role demands a metrics-obsessed individual who thrives on data analysis, testing methodologies, and driving measurable growth through paid channels. This position will be crucial in driving the company's growth through data-driven paid media strategies and rigorous performance optimization.

Core ResponsibilitiesStrategic Leadership & Execution

• Own end-to-end paid media strategy and budget allocation across all digital performance marketing channels.
• Serve as the lead media buyer for Meta Ads and Google Ads
• Manage and optimize relationships with agencies and freelancers for secondary channel execution, including TikTok, Pinterest, PostPilot, and other emerging channels.
• Develop and maintain comprehensive testing frameworks across all paid channels
• Create and maintain attribution models to understand true ROAS across channels
• Drive performance optimization through continuous A/B testing and data analysis

Analytics & Reporting

• Own and maintain integrity of 3rd party performance dashboards and reporting systems
• Conduct deep-dive analyses to identify growth opportunities and optimization potential
• Own all paid media analytics and maintain source of truth for performance metrics
• Provide weekly, monthly, and quarterly performance reports to Head of Marketing and leadership team
• Forecast and model customer acquisition costs and lifetime value metrics
• Own attribution modeling across all marketing channels

Budget Management

• Manage significant monthly ad spend with full P&L responsibility
• Optimize budget allocation across channels based on performance metrics
• Develop scaling strategies that maintain efficiency at increasing spend levels
• Own and maintain sophisticated 3rd party forecasting models for channel performance

Required Skills & ExperienceTechnical Expertise

• Expert-level proficiency in:
• Shopify
• Prescient
• Northbeam
• RetentionX
• Darwin AI
• Advanced understanding of Facebook Ads Manager and Business Manager
• Strong Excel/Google Sheets skills for complex data analysis
• Experience with SQL and data visualization tools preferred

Professional Experience

• 8 years of direct-to-consumer performance marketing experience
• Proven track record managing $1M monthly ad spend
• Demonstrated success scaling Meta advertising campaigns
• Experience managing and optimizing multiple paid channels simultaneously
• History of developing and maintaining robust reporting systems
• Strong background in media buying and campaign optimization

Core Competencies

• Exceptional analytical and quantitative skills
• Advanced data analysis and interpretation abilities
• Strong organizational abilities and attention to detail
• Data-driven decision making mindset
• Excellent project management capabilities
• Strong vendor/agency management experience
• Strong ability to translate data insights into actionable direction for creative teams

What Sets the Ideal Candidate Apart

• Experience in Shopify DTC brands with a focus on subscription
• Track record of scaling brands from $10M to $50M revenue
• History of maintaining efficiency while scaling spend
• Well-connected in the digital performance marketing community, with a strong interest in emerging technologies and following of digital marketing insights & trends
• Expertise in marketing mix modeling and attribution analysis, preferably with Prescient
• Heavy emphasis on leveraging AI in decision making and analyses, driving automation as much as possible

What Success Looks Like

• Maintain or improve ROAS while scaling ad spend
• Develop robust testing and learning agenda across channels
• Create clear, actionable reporting systems
• Successfully manage and optimize agency relationships
• Identify and capitalize on new channel opportunities
• Build scalable, data-driven growth frameworks

This is a full-time position reporting to the Head of Marketing. We offer competitive compensation including equity, comprehensive benefits, and the opportunity to shape the growth of a rapidly scaling premium consumer brand.

What We Offer

• Opportunity to accelerate the growth of a fast-growing DTC brand
• Highly collaborative work environment, working directly with the leadership team
• Competitive pay
• Work personally with the VP of Marketing to define a 3-5 year growth path
• Remote work flexibility

Location

Full remote, however working hours are in Eastern Standard Time

To Apply

Please reply via LinkedIn with your resume, and a cover letter explaining why you think you’re the perfect candidate for this role at Laundry Sauce.