What are the responsibilities and job description for the Marketing Assistant position at Lauren B Jewelry?
Marketing Assistant – Luxury Jewelry Brand
Location : New York, NY
Position Type : Full-time, In-person
Company Overview
Lauren B, a leading luxury jewelry brand, is seeking a proactive and detail-oriented Marketing Assistant to join our dynamic digital marketing team. This role is perfect for someone looking to gain hands-on experience across multiple digital channels while contributing to brand visibility and audience engagement. You will work across social media platforms, our website, and broader marketing initiatives while receiving training in the fundamentals of diamonds and jewelry.
Key Responsibilities Digital & Social Media Support
Assist the digital media team with social media content preparation, scheduling, and engagement .
Help monitor and respond to interactions on platforms like Yelp, Google, and YouTube , ensuring professional and timely engagement.
Content & Website Management
Aid in Pinterest strategy and content management.
Contribute to SEO-friendly blog posts for the website.
Support email marketing campaigns , including content creation and scheduling.
Assist in updating the website , including product listings, images, and copy, to ensure a fresh and cohesive brand presence.
Analytics & Optimization
Work with our SEO agency to implement best practices for website content and blog entries.
Monitor website performance using Google Analytics, Google Search Console, and Hotjar , providing insights to improve the user experience.
Collaborate with our Paid Search agency to track ad performance and optimize campaigns.
Product & PR Support
Help coordinate product launches across digital channels, ensuring timely updates.
Notify the sales team about new product releases.
Assist with public relations activities , such as cataloging press coverage.
Stay informed on emerging digital marketing trends and content opportunities.
Creative & Visual Content Support
Assist with photo and video shoots , including setting up products, organizing jewelry, and ensuring a smooth process.
Occasionally serve as a hand model for jewelry photos and videos ( a well-groomed, neutral manicure is required ).
Additional Support
Provide general assistance to the marketing team as needed, supporting various projects and initiatives.
Qualifications
2-3 years of experience in marketing, social media, or a related field ( agency experience is a plus ).
Strong understanding of social media platforms (Instagram, Facebook, Pinterest, YouTube, etc.).
Familiarity with Google Analytics, Google Search Console, Hotjar, and Canva (or similar design tools).
Excellent written and verbal communication skills .
Ability to multitask and stay organized in a fast-paced environment.
Prior jewelry / diamond experience is highly valued.
A team-oriented mindset with a positive, problem-solving attitude.
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