Senior Growth Marketing Manager

The Role

Are you a strategic and creative marketer who loves turning ideas into action? Lawmatics is looking for a Senior Growth Marketing Manager to lead content-driven demand generation and collaborate cross-departmentally to develop and execute campaigns that drive pipeline and revenue.

This is a hands-on, results-focused role where you’ll lead our growth-focused marketing efforts — owning the strategy and execution of sales campaigns, content, webinars, and email programs that drive pipeline and revenue — while acting as a key partner to our Sales team. From developing compelling content ideas to building the supporting materials and driving execution, you’ll have the freedom and responsibility to make a measurable impact. If you’re equal parts storyteller, strategist, and doer, this is the role for you.

This position is Hybrid based in La Jolla, California working in-office Monday - Wednesday, and remotely Thursday & Friday.

What You'll Do:

Lead Growth-Focused Campaign Strategy

• Own the demand generation strategy, driving MQL and SQL growth through original content, sales-led campaigns, digital marketing initiatives, and webinars.
• Develop creative content ideas (e-books, playbooks, email sequences, sales one-pagers, etc.) that support all stages of the buyer journey.
• Collaborate with Sales leadership to build full-funnel campaigns that support prospecting, nurturing, and closing efforts.
• Orchestrate content strategy and distribution across digital and offline channels, ensuring the right assets are leveraged in the right places to drive awareness and conversions.
• Leverage SEO and content performance data to refine messaging and expand reach.
• Guide the strategy and optimization of multi-channel campaigns to drive measurable pipeline growth and consistent brand messaging.

Webinars & Event Marketing

• Own and manage the webinar program — from topic selection and speaker coordination to promotion and follow-up nurturing.
• Track webinar performance metrics like registration rates, attendance, and post-event conversion.
• Support trade show efforts by developing relevant themes, messaging, and collateral tailored to each event’s focus and audience, ensuring a compelling and cohesive on-site presence.

Sales Collaboration & Campaign Development

• Partner directly with Sales to identify content gaps and create tailored assets that support outbound and inbound efforts.
• Launch and manage sales enablement campaigns, including outreach templates, collateral, and email nurtures.
• Act as the primary marketing partner for Sales initiatives, ensuring swift and high-quality execution.

Analytics & Optimization

• Monitor performance using tools like Google Analytics, HubSpot, and Salesforce.
• Conduct A/B tests and iterate based on campaign results and revenue impact.

Key Requirements

• ​​Bachelor's degree in Marketing, Communications, Business, or a related field
• 5 years of B2B SaaS marketing experience, with a strong emphasis on content marketing and campaign development
• Excellent writing and storytelling skills — you know how to create content that resonates and converts
• Experience partnering with Sales to develop outbound campaigns and sales enablement materials
• Familiarity with webinar platforms, lead nurturing workflows, and marketing automation (e.g., HubSpot, Zoom)
• Strong project management skills and attention to detail
• Self-starter with a growth mindset and a passion for experimentation, iteration, and results
• Ability to take ideas from concept to execution with minimal oversight
• Strong experimentation mindset — you’re comfortable testing hypotheses, measuring results, and iterating quickly

About Lawmatics

Lawmatics is the #1 growth platform for law firms, offering client intake, marketing automation, CRM, performance analytics, and much more --- all in one easy-to-use software. With Lawmatics, law firms win more business, simplify workflows, boost profitability, and delight clients. Founded in 2017, Lawmatics is headquartered in San Diego.

As an equal opportunity employer, we are proud to celebrate diversity and champion an inclusive workplace. No matter who you are, where you're from, who you love, how you think, or what you believe, all are encouraged to apply.