Communications Specialist

                    Lawrence Family Development Charter School

                                                                                                        www.lfdcs.org

                                                                    Strengthening families…building community

Lawrence Family Development Charter School is looking for a Communications Specialist to join our team.

Strategic Communications:

• Develop and execute an integrated communications strategy to elevate LFDCS’ brand, enhance public awareness, and engage stakeholders.
• Oversee all external communications efforts, including digital and print media, press releases, newsletters, social media, and website content, ensuring alignment with LFDCS’ mission and goals.
• Draft, proofread, layout, and coordinate communication materials such as letters, memos, slides, reports, newsletters, press releases, and other content as needed.
• Maintain brand consistency and graphic identity with a strong eye for visual design elements, including logo design and other marketing materials.
• Manage the creation of marketing materials for enrollment, outreach, and school events, ensuring consistent messaging and brand identity.
• Manage content creation, visual storytelling, and social media strategy.
• Work closely with leadership and faculty to craft messaging that effectively communicates the school’s impact, programs, and successes to key audiences.
• Oversee media relations efforts, building relationships with journalists, securing press coverage, and positioning LFDCS as a leader in education.
• Monitor and analyze engagement metrics, adjusting strategies to optimize reach, effectiveness, and stakeholder engagement.
• Participate in the Comms for Charter School Community and engage with the Massachusetts Charter Public School Association.
  
  

Crisis Communication:

• Develop and maintain a comprehensive crisis communication plan to ensure timely and effective responses to emergencies and sensitive situations.
• Serve as the primary point of contact for internal and external communications during crises, coordinating messaging with the Superintendent.
• Craft clear, transparent, and empathetic messaging for various stakeholders, including staff, students, parents, media, and the broader community.
• Train staff and key personnel on crisis communication protocols to ensure preparedness and consistency in messaging.
• Monitor and manage public sentiment during crises, proactively addressing misinformation and safeguarding the school’s reputation.
• Conduct post-crisis evaluations to refine communication strategies and improve future responses.
  
  

Qualifications and Experience:

• Bachelor’s degree required, preferably in media, communications, or related field.
• Exceptional written and verbal communication abilities, and adept at tailoring messages for various audiences.
• Proficiency in and knowledge of digital/social media platforms, trends, and analytics.
• Strong project management skills, with the ability to oversee multiple initiatives, meet deadlines, and collaborate with various teams.
• Willingness to engage in special projects as directed by the Superintendent.

Schedule: Full-Time, Full-Year Position. Exempt Position

Reports to: Superintendent

Lawrence Family Development Charter School does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, citizenship, genetic information, or any other characteristic protected by law.