What are the responsibilities and job description for the Assistant Dean position at Lawrence University?
REPORTS TO: Dean/Director of Recruitment
LOCATION: Appleton, WI
PRIMARY OBJECTIVE:
This position is responsible for the development and execution of a results-driven recruitment strategy, emphasizing active territory management, relationship building, and market outreach to maximize enrollment of a thriving and successful first-year class at Lawrence University. The role requires a proactive approach to building relationships, achieving enrollment goals, and enhancing the university’s reputation. The successful candidate will employ a data-informed strategy to identify and convert high-potential candidates while contributing to Lawrence’s mission of academic excellence and community.
This position is responsible for the development and execution of a results-driven recruitment strategy, emphasizing active territory management, relationship building, and market outreach to maximize enrollment of a thriving and successful first-year class at Lawrence University. The role requires a proactive approach to building relationships, achieving enrollment goals, and enhancing the university’s reputation. The successful candidate will employ a data-informed strategy to identify and convert high-potential candidates while contributing to Lawrence’s mission of academic excellence and community.
GENERAL
Lawrence University, a top-tier college of liberal arts and sciences (#1 in Wisconsin) and conservatory of music, seeks a dynamic, motivated, and results-oriented professional who thrives in a goal-oriented environment. The admissions team takes a collaborative approach to a student-centered admissions process while focusing on achieving measurable recruitment outcomes. This position demands independent judgment, strategic planning, and significant travel. A successful candidate will possess the initiative and drive necessary to exceed recruitment objectives and foster a diverse, talented, and engaged student body.
Lawrence University, a top-tier college of liberal arts and sciences (#1 in Wisconsin) and conservatory of music, seeks a dynamic, motivated, and results-oriented professional who thrives in a goal-oriented environment. The admissions team takes a collaborative approach to a student-centered admissions process while focusing on achieving measurable recruitment outcomes. This position demands independent judgment, strategic planning, and significant travel. A successful candidate will possess the initiative and drive necessary to exceed recruitment objectives and foster a diverse, talented, and engaged student body.
JOB RESPONSIBILITIES:
- Develop and execute a high-impact recruitment strategy for an assigned geographical territory, leveraging data analytics to identify growth opportunities and focus efforts on high-value targets.
- Initiate and sustain proactive outreach efforts through high school visits, college fairs, workshops, and virtual engagement, cultivating a robust pipeline of qualified applicants.
- Travel extensively (6–8 weeks annually) to build and strengthen relationships with key stakeholders, including prospective students, families, and counselors, ensuring continued engagement and advocacy for Lawrence.
- Evaluate applications with a strategic lens, aligning selections with Lawrence’s mission and enrollment goals to maximize the value of admitted candidates.
- Drive yield conversions by recommending candidates for admission and merit scholarships while implementing targeted follow-up strategies to secure enrollment commitments.
- Serve as a trusted advisor to prospective students and families, effectively communicating Lawrence’s differentiators and the tangible value of a liberal arts education in a compelling and personalized manner.
- Follow up persistently with leads, employing tailored outreach to nurture relationships, address concerns, and guide prospective students through their enrollment journey.
- Lead dynamic presentations and interviews as part of on-campus and virtual programming, showcasing Lawrence’s unique strengths and fostering meaningful connections.
- Promote Lawrence’s value proposition at local and regional events, strategically positioning the university as the premier choice for prospective students.
- Spearhead independent admission projects, utilizing data-driven insights to optimize recruitment efforts and achieve measurable results.
- Analyze key performance indicators, providing actionable reports to refine strategies and ensure recruitment goals are exceeded.
- Expand referral networks by cultivating partnerships with school counselors, independent advisors, and college access organizations, driving sustained applicant interest.
- Leverage independent judgment and ethical decision-making to maximize efficiency, maintain confidentiality, and uphold Lawrence’s reputation.
- Collaborate on workgroups and special projects, contributing innovative ideas and solutions to drive enrollment success.
- Adapt to evolving priorities, taking ownership of diverse responsibilities to support overall enrollment objectives.
- Perform other duties as assigned to support enrollment goals.
WORKING RELATIONSHIPS:
Work collaboratively with prospective students, families, staff, faculty, alumni, school counselors, and other stakeholders to foster relationships that support recruitment goals.
KNOWLEDGE AND SKILLS REQUIRED:
Required Qualifications:
- Bachelor’s degree.
- Valid driver’s license.
- Bilingual in Spanish (strong preference).
- Demonstrated cultural competence and a commitment to fostering diversity and inclusion.
- Exceptional communication, organizational, and interpersonal skills.
Preferred Skills and Experience:
- Proven success in a sales, recruitment, or customer engagement role, with a focus on achieving measurable outcomes.
- Strong analytical and problem-solving skills, with attention to detail.
- Experience with customer relationship management (CRM) systems and data analysis tools.
- Collegiate recruitment, admissions, or related experience.
- Ability to work independently, self-motivate, and adapt to dynamic priorities.
- Flexibility to work evenings, weekends, and travel extensively when needed.
TO APPLY:
Submit a resume and cover letter highlighting your interest in this position and relevant experience, along with references.
EMPLOYMENT REQUIREMENTS:
- 3 years of professional work experience in a results-driven environment.
- Successful completion of criminal record check, driving record check, and reference checks.
Lawrence University is committed to fostering a diverse and inclusive community and welcomes applications from candidates who bring diverse perspectives, experiences, and skills to help us achieve our mission.
Minorities are encouraged to apply.
We encourage applications from individuals who will help us create a more inclusive Lawrence by: (1) further diversifying the staff; and/or (2) demonstrating experience serving diverse populations and working successfully with diverse colleagues; and (3) showing interest in developing initiatives to address the needs of a diverse student, faculty, staff, and community particularly related to antiracism.
