What are the responsibilities and job description for the Sales & Marketing Assistant position at Lawry's?
We are looking for an Event Sales and Marketing Assistant to join our team! We offer our Co-workers 401K, medical, dental, vision and life insurance, generous dining discount and daily co-worker meal and tuition reimbursement!
The Event Sales and Marketing Assistant will be the second point of contact for group and private dining sales and events. He / She will be responsible in supporting the Event Sales and Marketing Manager by promoting and marketing the restaurant by building business relationships, booking group and private dining events, and manage a referral program following the marketing plan which maximizes revenues. In the absence of the Events Sales and Marketing Manager, He / She will follow the guidance and direction of the General Manager. This position is versatile as they will help in other departments such as but not limited to host and office operations when needed.
ESSENTIAL FUNCTIONS
- This position is up to 40 hours week.
- Help support Event Sales and Marketing Manager with all events and functions from organization to execution.
- Help support Event Sales and Marketing Manager by driving sales and increasing sales including generating new business and maintain contact with present accounts.
- Manage private dining events and ensure excellence in guest satisfaction.
- Identify qualifying business potential, closing business, overcoming objections, negotiating, upselling and understanding the client’s needs.
- Manage business on the books successfully and work pipeline of inquiries, prospects, tentative and definite bookings.
- Build and develop strong client relationships.
- Knowing and understanding the local market and researching / targeting prospective clients.
- Handle contracts, negotiations, deposits and final payment of events including account reconciliations as needed.
- Assist the Events Sales and Marketing Manager in general office duties, coordinate and complete Banquet Event Orders (BEOs) and update BEOs as needed, create floorplans, custom menus, and general event outlines to present to clients, update OpenTable with event details including guest count, valet parking, timing, ect.
- Supports the Event Sales and Marketing and Reservation phone lines for both bookings and reservations.
- Communicate BEOs on a regular basis with FOH and HOH management teams.
- Work with the Events Sales and Marketing Manager and management team to ensure proper scheduling of co-workers for events.
- Communicate effectively with team to ensure, equipment (such as Audio Visual, power cords, etc.), dinnerware, stemware and glassware, are available for the event and that the setup of rooms (BEOs) are disseminated and executed accordingly.
- Support Lawry’s objectives in sales, service, quality, appearance of facility and sanitation and cleanliness through training of co-workers and creating a positive, productive working environment.
- Completely understand the Lawry’s Brand including procedures, best practices, standards, specifications, and guidelines.
- Adhere to Lawry’s appearance guidelines and dress code.
- Attend all mandatory co-worker meetings, training, informational and education sessions.
- Follow Lawry’s Restaurants operational policy and procedures, including those for safety / security, to ensure the safety of all co-workers and guests.
- Consistently and sufficiently meet Lawry's standards as an ambassador of the restaurant with our guests, including inspiring the "WOW Factor" level of service, providing and exuding quality, professionalism, positive guest relations, and first class entertainment and performance.
- Ensure that all guests feel welcome and are given responsive, friendly, and engaging attention at all times.
- Be part of the operations team to ensure all departments of the restaurant are functioning properly under the guidance of the General Manager.
POSITION QUALIFICATIONS
Experience :
Computer Skills : Basic familiarity with computers, POS systems (Micros) software and any department specific systems in use.
Education : High school diploma or GED preferred. Some college or culinary education beneficial.
Compensation : $20-$24 / hour. Commission varies based on experience. Commission could range from .5% - 1% of subtotal food and beverage sales.
Salary : $20 - $24