What are the responsibilities and job description for the Data-Driven Marketing Manager position at LCG Advisors?
Key Responsibilities
- Manage technical aspects of key marketing systems HubSpot (marketing automation, CRM) used to generate, distribute, and report on leads.
- Establish and maintain scalable processes that ensure best practices in campaign and lead management.
- Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
- Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
- Monitor and maintain data quality within the marketing database.
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties.
- Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
- Grow our email list organically, not through bought or rented lists.
- Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
- Minimize list decay and unsubscribes while increasing the productivity of our email sends.
Requirements
- BA/BS degree or equivalent work experience.
- Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
- Proficiency in marketing automation systems (specifically HubSpot) and integrating those systems with other technologies.
- Ability to manage multiple projects at the same time in a fast-paced environment.
- Technically capable, excellent communicator, and a desire to improve processes.
- Excellent writer and communicator (in both written and verbal form).
- Past experience with email marketing, lead nurturing, marketing automation, and web analytics.
- Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
- Bonus skills: HTML/CSS, Adobe Creative Suite.
