What are the responsibilities and job description for the Sales Manager position at LDF Business Development Corporation?
Company Overview: Serving an area encompassing over 300,000 potential listeners, WLDF-FM (92.9 – The Torch) enriches the community through programming and services that educate, inspire, and entertain, fostering engaged citizenship, and appreciation of arts and culture, the joy of learning, and the power of diverse perspectives.
Summary/Objective: As the Radio Sales Manager, you will report to the Broadcast Media Manager and lead a passionate sales team committed to delivering results and providing exceptional customer service. You will work cross-functionally with all Media Departments and be responsible for achieving the total sales goal for Northern Wisconsin. You'll bring experience in audio and a passion for music, digital media, news, community service, and innovation.
Your role will involve setting strategies for our platforms, including OTA sales, podcasts, streaming, mobile, digital, social media, and events. Leveraging your expertise, you’ll connect with new clients, craft compelling advertising strategies, and drive impactful business outcomes for our local partners.
Essential Functions: Specific duties include, but are not limited, to the following:
- Foster a team-based culture and promote collaboration.
- Champion radio and online advertising products to key companies across Northeastern Wisconsin.
- Cultivate and maintain genuine connections with clients via phone, email, and networking.
- Analyze client success metrics and guide businesses on optimizing their local advertising strategies.
- Build and sustain long-term client relationships by understanding their needs and recommending tailored solutions.
- Recruit, retain, and develop top talent within the Sales Department.
- Establish systems of accountability and performance metrics.
- Lead, train, and engage your sales team on evolving media trends, including digital audio and Nielsen data.
- Grow relationships with clients through individual and joint meetings with Account Executives.
- Utilize data and resources to guide management and operational decision-making.
- Create sales opportunities aligned with client needs.
- Oversee financial metrics, including pricing, inventory, expense management, revenue pacing, and forecasting.
- Monitor competition and market trends.
Other duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Travel Requirements: The position may require travel.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Must be able to lift at least 30 lbs. without assistance and work consistently for hours while sitting down.
Native American preference will be applied to hiring of this position as defined in Title 25, U.S. Code, Chapter 14, Subchapter V, subsection 273 & 274. We are an equal opportunity employer with preference given to qualified Native American applicants in accordance with federal law and tribal policy.
Required Pre-Employment Screening: LDF Business Development Corp. is committed to a drug-free workplace. To qualify for this position, applicants must agree to pre-employment drug screening and potential random testing, as required thereafter.