What are the responsibilities and job description for the Digital Marketing Manager position at Lead Dog Recruiting?
Digital Marketing Manager
Hybrid Remote - work Tuesdays and Thursdays in Long Beach, CA
Key Responsibilities :
Develop and execute a comprehensive digital marketing strategy, including SEO / SEM, email marketing, social media, and display advertising campaigns.
Design, build, and maintain our social media presence, ensuring alignment with brand goals.
Measure and report on the performance of all digital marketing campaigns, assessing results against goals (ROI and KPIs).
Required Skills and Qualifications :
Bachelor’s degree in marketing or a related field.
Minimum 5 years of proven experience in digital marketing, ideally in a SaaS company. Automotive industry experience is a plus but not required.
Demonstrable expertise in leading and managing SEO / SEM, marketing database, email, social media, and / or display advertising campaigns.
Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Expertise in optimizing landing pages and user funnels.
Proficiency with HubSpot, including creating, managing, and reporting on campaigns.
Experience conducting A / B and multivariate testing.
Solid knowledge of website analytics tools (e.g., Google Analytics).
Hands-on experience setting up and optimizing Google Ads campaigns.
Strong analytical skills and data-driven thinking.
Up-to-date knowledge of digital marketing trends and best practices.
Nice to Have Skills & Qualifications
Experience with marketing in the automotive industry.
Familiarity with the Toyota Production System or other continuous improvement methodologies.
If interested please respond with your resume.
