What are the responsibilities and job description for the Senior Media Buyer - Google Ads & Native Advertising Job at Leading Direct to Co position at Leading Direct to Consumer Skincare Brand?
Content Summary : Senior Media Buyer - Google Ads & Native Advertising at Hallandale, for Leading Direct to Consumer Skincare Brand
Job Description
Job Description
Location : [Remote / In-Office]
Job Type : Full-Time
Experience Level : Senior (5 years)
About the Role :
We are looking for a Senior Media Buyer with 5 years of experience in paid media buying, specializing in Google Ads, advertorial-style landing pages, and native advertising platforms like Taboola, Outbrain, and Revcontent . The ideal candidate has a proven track record of running and scaling profitable campaigns , optimizing ad spend, and leveraging data-driven strategies to maximize ROI.
Key Responsibilities :
- Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max).
- Manage native advertising campaigns on platforms like Taboola, Outbrain, Revcontent (or similar).
- Develop, test, and refine advertorial-style landing pages to drive conversions.
- Analyze campaign performance, optimize for CTR, CPC, CPA, and ROAS , and adjust bids / targeting accordingly.
- Conduct A / B testing on ad creatives, headlines, and landing pages to improve performance.
- Stay updated with trends in paid media, ad compliance, and native ad strategies .
- Collaborate with designers, developers, and content teams to create high-converting ads and landing pages.
Requirements :