What are the responsibilities and job description for the Marketing Event Coordinator position at Leafwell?
Description
The Marketing Event Coordinator will play a pivotal role in promoting, planning, and executing impactful events focused on medical cannabis care and patient certification. These include pop-up certification clinics, educational workshops, community outreach, and industry conferences. You'll actively support marketing-driven event logistics, promotional campaigns, vendor and partner relationships, and day-of-event activities to ensure each Leafwell event attracts targeted audiences, strengthens brand visibility, and provides a high-quality attendee experience. The ideal candidate is highly organized, creative, detail-oriented, and process-driven, comfortable managing multiple marketing and event-focused tasks simultaneously.
Key Responsibilities
Event Planning and Coordination:
Position Overview & Schedule Requirements:
This is a full-time, exempt position requiring 40 hours per week. The role involves weekday preparation, planning, and marketing-related duties in addition to attending and supporting events on-site. Candidates must be available to work at least three weekends per month, with events typically concluding around 9:00 PM. Flexibility to accommodate event schedules is essential.The ideal candidate will reside in Florida—preferably centrally located near Orlando—as frequent travel throughout the state is required.
Our Ideal Candidate: Skills and Qualifications
Leafwell is an Integrative Cannabis Health Platform that aims to increase access, education, and research into cannabis as medicine so millions can find the relief they need.
As the premier destination for individuals seeking information and guidance on medical cannabis, Leafwell stands at the forefront of the industry. Our collaborations with dispensaries and healthcare providers, paired with our use of advanced technology, enable us to offer personalized and effective cannabis solutions.
Why Leafwell?
When you join Leafwell, you'll be part of a passionate and driven team that is dedicated to making a meaningful difference in people's lives. Our employees are the backbone of our success, and as such, we strive to create a supportive and engaging work environment that nurtures growth and fosters innovation.
At Leafwell, You'll Have The Opportunity To
Benefits Highlights
For benefits-eligible team members, our benefits include, but are not limited to:
The Marketing Event Coordinator will play a pivotal role in promoting, planning, and executing impactful events focused on medical cannabis care and patient certification. These include pop-up certification clinics, educational workshops, community outreach, and industry conferences. You'll actively support marketing-driven event logistics, promotional campaigns, vendor and partner relationships, and day-of-event activities to ensure each Leafwell event attracts targeted audiences, strengthens brand visibility, and provides a high-quality attendee experience. The ideal candidate is highly organized, creative, detail-oriented, and process-driven, comfortable managing multiple marketing and event-focused tasks simultaneously.
Key Responsibilities
Event Planning and Coordination:
- Support planning and organizing of events including pop-up clinics, workshops, conferences, and outreach activities.
- Coordinate marketing and promotional logistics, including branding materials, signage, collateral, and promotional giveaways.
- Assist with venue research and negotiaton, contract management, and coordinating setup and breakdown of event spaces.
- Help identify potential vendors and event partners to support events.
- Support the negotiation and coordination of vendor agreements, tracking deliverables and ensuring alignment with quality and budget expectations.
- Secure partnerships/sponsors for each event.
- Collaborate closely with the marketing team to develop engaging promotional campaigns, digital content, and targeted marketing materials to drive event attendance and local community engagement.
- Assist in executing strategic social media plans, email marketing campaigns, and local outreach initiatives aligned with event goals.
- Track marketing performance metrics, providing insights and recommendations to enhance future promotional efforts.
- Develop and implement targeted canvassing strategies to promote events in key local markets
- Provide hands-on support for event setup, operations, and tear-down under manager guidance.
- Assist in troubleshooting and resolving event-day challenges promptly, maintaining professionalism, and delivering high-quality customer service.
- Collect attendee feedback through surveys, interviews, and informal discussions.
- Help compile data and assist in drafting post-event summaries that highlight key metrics, successes, areas for improvement, and future recommendations.
- Assist in developing and documenting processes to streamline event planning and execution.
- Contribute ideas and feedback to continually improve the quality, attendee satisfaction, and operational efficiency of Leafwell events.
Position Overview & Schedule Requirements:
This is a full-time, exempt position requiring 40 hours per week. The role involves weekday preparation, planning, and marketing-related duties in addition to attending and supporting events on-site. Candidates must be available to work at least three weekends per month, with events typically concluding around 9:00 PM. Flexibility to accommodate event schedules is essential.The ideal candidate will reside in Florida—preferably centrally located near Orlando—as frequent travel throughout the state is required.
Our Ideal Candidate: Skills and Qualifications
- Bachelor's degree in Marketing, Event Management, Communications, or equivalent relevant experience.
- Minimum of 2 years of experience in event coordination or planning preferred.
- Process-driven mindset with experience developing, documenting, and following established processes.
- Excellent organizational skills and attention to detail.
- Strong verbal and written communication skills.
- Ability to multitask, manage time effectively, and meet deadlines.
- Proficiency with event planning software and tools.
- Willingness to travel for events multiple times per month.
- Experience in healthcare or cannabis industry events is a plus.
Leafwell is an Integrative Cannabis Health Platform that aims to increase access, education, and research into cannabis as medicine so millions can find the relief they need.
As the premier destination for individuals seeking information and guidance on medical cannabis, Leafwell stands at the forefront of the industry. Our collaborations with dispensaries and healthcare providers, paired with our use of advanced technology, enable us to offer personalized and effective cannabis solutions.
Why Leafwell?
When you join Leafwell, you'll be part of a passionate and driven team that is dedicated to making a meaningful difference in people's lives. Our employees are the backbone of our success, and as such, we strive to create a supportive and engaging work environment that nurtures growth and fosters innovation.
At Leafwell, You'll Have The Opportunity To
- Work at the intersection of healthcare, technology, and the rapidly evolving cannabis industry.
- Work alongside industry experts, thought leaders, and like-minded individuals who share your passion for medical cannabis and its life-changing benefits.
- Impact the lives of millions by making medical cannabis more accessible and understood.
- Enjoy flexible work arrangements and be part of a forward-thinking, supportive team environment.
- Competitive compensation, with opportunities for growth and professional development.
Benefits Highlights
For benefits-eligible team members, our benefits include, but are not limited to:
- Remote first - Most of our employees are 100% remote. Positions requiring travel enjoy a hybrid environment.
- Paid time off - Generous paid time off, including vacation and sick leave (every employee needs time to unwind, refresh, and renew their mind).
- Health & Wellbeing - Comprehensive health package, including medical, dental, vision, FSA/HSA, and other ancillary products.
- 401K - company-sponsored 401k with 4% match; fully vested after 90 days!
- Growth - Our employees advance with us!
- Training and Development - We foster a culture of learning. We encourage our employees to participate in educational, training, and development opportunities.
