What are the responsibilities and job description for the VP, Demand Generation (US- remote) position at League Inc.?
About League
Founded in 2014, and with a total funding currently at $220 million; League is a platform technology company powering next-generation healthcare consumer experiences. Payers, providers, consumer health partners and employers build on League's platform to deliver high-engagement, personalized healthcare experiences consumers love. Millions of people use solutions powered by League to access, navigate and pay for care.
Position Summary
League is a leading healthcare platform as a service (HPaaS) company that empowers healthcare organizations to innovate and deliver better patient care. We are seeking a highly motivated and experienced Vice President of Demand Generation to lead our global demand generation strategy and execution.
In this role, you will :
- Develop and implement a comprehensive demand generation strategy aligned with company goals and revenue targets
- Oversee all demand generation activities, including digital marketing, content marketing, events, webinars, email marketing, and lead nurturing
- Build and manage a high-performing demand generation team, fostering a culture of collaboration, innovation, and accountability
- Define and track key performance indicators (KPIs) to measure the effectiveness of demand generation programs and optimize accordingly
- Manage the demand generation budget and allocate resources effectively
- Collaborate closely with sales, product marketing, and customer success teams to ensure alignment and drive pipeline growth
- Stay abreast of industry trends and best practices in demand generation, particularly within the healthcare technology sector
- Leverage marketing automation tools and technologies to streamline processes and improve efficiency
- Analyze campaign performance data to identify areas for improvement and implement data-driven optimizations
- Develop and maintain a strong understanding of the HPaaS market, target audience, and competitive landscape
- Present regular reports to senior management on demand generation performance and key initiatives
- Develop and execute targeted digital marketing campaigns across various channels, including search engine optimization (SEO), paid media (PPC), social media advertising, and email marketing
- Create compelling content such as white papers, blog posts, case studies, and webinars to educate and engage target audiences
- Plan and execute industry events and conferences to generate leads and build brand awareness
- Implement account-based marketing (ABM) strategies to penetrate key healthcare organizations
About You :
Nice-to-have :
Why League?
What we offer :
Security-Related Responsibilities
US APPLICANTS ONLY : The US-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits. This range reflects the minimum and maximum target for base salaries for the position across all US locations. Where in the band you may land is determined by job-related skills / experience. Your recruiter can share more about the specific salary range specific to your skills and experience during the hiring process.
Compensation range for USA applicants only
209,000-$314,900 USD
Our employees come from different backgrounds, and we celebrate those differences. We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at League and believe you can add value to our team, we would love to hear from you.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you are an individual in need of assistance at any time during our recruitment process, please contact us at recruitinginfo@league.com.
Our Application Process :
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Salary : $209,000 - $314,900
