What are the responsibilities and job description for the LeanDNA Inc is hiring: Lead Product Marketer in Austin position at LeanDNA Inc?
LeanDNA is helping solve the $150B problem that global manufacturers face–excess inventory tying up critical working capital and keeping manufacturing companies from being as efficient as they need to be. Without an effective way to optimize inventory, manufacturers are buying too much, too little, or placing inventory in the wrong place at the wrong time. Companies are stuck fighting operational fires related to critical inventory shortages, creating delays in delivering their product to customers on time.
LeanDNA's factory inventory optimization and shortage management solution quickly empowers supply chain professionals to dramatically reduce excess inventory, deliver on time, and establish operational command of their organization’s inventory operations. LeanDNA optimizes the inventory management process by adding the much-needed (and much-appreciated) artificial intelligence into the forgotten area of the business : The factory. It’s not just about smart inventory planning—true optimization occurs when procurement leaders have command over the operation, and the supply chain teams tasked with bringing those plans to life have total visibility, AI-driven recommendations, and a clear game plan for hitting their inventory goals every time.
We’re looking for a dynamic, experienced product marketer to serve as the strategic lead for cultivating LeanDNA’s market positioning, solution-oriented messaging and category growth trajectory. The Lead Product Marketer will report directly to the CMO and spearhead product marketing for our growing company, becoming an internal subject matter expert on understanding of our customers' and external market needs, the problems LeanDNA solves and value proposition of the business outcomes LeanDNA delivers, and serving as lead storyteller to help articulate LeanDNA’s positioning and messaging externally.
The day to day of what you will do
- Lead creation and execution of our product marketing strategy, including positioning of our platform, solution and use cases
- Establish a deep understanding of our target audience(s), where LeanDNA adds value and how to sell and market to each of our personas
- Develop and strengthen external market positioning and messaging to raise LeanDNA’s relevancy and urgency for discrete manufacturers
- Introduce a process and ongoing plan for product launch communication and promotion
- Engage with customers, industry influencers and analysts to promote LeanDNA positioning and differentiation
- Create marketing content & sales enablement material based on buyer personas and target audience dimensions in a variety of formats such as presentations, product solution overviews, white papers, demos, infographics, videos, data sheets,, eBooks, web pages, online events, and industry conferences
- Closely collaborate with Sales and Marketing teams to create and drive campaigns and presentations with both potential and existing customers
- Work with different internal and external stakeholders to package the product in a way that resonates with our customers and end-users
- Monitor the competition and larger market landscape for supply chain solutions to provide strategic insights that are relevant to the direction of the business and product
The right candidate profile
The IP and expertise you will develop and own
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