Chief Revenue Officer - Automotive

Leap Brands is working with a client that is a rapidly growing aftermarket automotive company. Our mission is to provide innovative solutions to our customers, enhance their automotive experiences, and drive industry-leading revenue growth. With a strong focus on analytics, lead generation, customer conversion, and data-driven decision-making, we are seeking a results-oriented Chief Revenue Officer (CRO) to join our leadership team.

The CRO will play a critical role in aligning marketing, sales, and revenue operations to achieve sustained growth and market leadership. This position is ideal for a visionary leader with a proven track record in scaling businesses, leveraging analytics, and driving strategic marketing initiatives.

Key Responsibilities:

1. Revenue Strategy & Execution

• Develop and execute a comprehensive revenue growth strategy that aligns with company goals.
• Identify and prioritize new revenue streams, market opportunities, and customer segments.
• Own P&L responsibility for the revenue function, including sales, marketing, and customer acquisition costs.

2. Marketing Leadership

• Oversee the marketing function to drive brand awareness, demand generation, and customer engagement.
• Design and implement marketing campaigns that focus on lead generation and conversion across digital and traditional channels.
• Leverage analytics to measure the ROI of marketing efforts and optimize campaigns in real-time.
• Enhance the company’s online presence, including website optimization, SEO/SEM strategies, and social media engagement.

3. Sales Enablement

• Collaborate with sales leadership to develop and implement strategies to increase customer acquisition and retention.
• Use data-driven insights to optimize sales processes, shorten sales cycles, and improve close rates.
• Implement CRM and other sales tools to enhance pipeline visibility and forecasting accuracy.

4. Data Analytics & Insights

• Lead the development and utilization of advanced analytics to track key performance indicators (KPIs) for revenue, customer acquisition, and retention.
• Monitor market trends, competitor activity, and customer behavior to inform strategic decisions.
• Drive a culture of data-driven decision-making across marketing and sales teams.

5. Customer Experience

• Develop and oversee strategies to enhance the customer journey, improve conversion rates, and increase lifetime customer value (LTV).
• Ensure a seamless and consistent experience across all touchpoints, from lead generation to post-purchase support.

6. Leadership & Collaboration

• Build, lead, and mentor a high-performing team across marketing, sales, and revenue operations.
• Work closely with the CEO and executive leadership team to align business goals and strategies.
• Foster a collaborative environment that encourages innovation, accountability, and results.

Qualifications:

• Education: Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).
• Experience:
  • 10 years of leadership experience in revenue generation, marketing, or sales roles.
  • Experience in the automotive or aftermarket industry is highly desirable.
  • Proven track record of driving significant revenue growth in a data-driven environment.
• Expertise in marketing analytics, lead generation strategies, and customer conversion optimization.
• Strong understanding of digital marketing platforms, CRM systems, and marketing automation tools.
• Exceptional leadership, communication, and strategic planning skills.
• Analytical mindset with the ability to translate data into actionable strategies.

Salary : $175,000 - $250,000