What are the responsibilities and job description for the Senior Media Planner position at Leap Group?
🐸 Why Join Our Team?
When joining Leap Group, you"re joining a team that is passionate, innovative, and connected. Some words we"ve heard our teammates use to describe our culture are welcoming, collaborative, flexible, and dog-friendly (warning: your interview may be accompanied by a wagging tail🐕)
Benefits
We give our team the ability to make an impact with clients, while expanding their experience and depth of knowledge in the process. We like to show our appreciation for everything our teammates do by offering supportive and inclusive benefits that allow them to thrive. This includes things like:
💻 Remote work
🌻 Autonomy and flexibility
🌞 Unlimited PTO and Summer Fridays
🐣 Paid maternity and paternity leave
🧠 Company-paid access to coaching and therapy
💸 401k plan with match and 1:1 access to investment advisor
🩺 Health, dental, vision, and ancillary benefits
📚 Professional development opportunities
🌈 Diverse and Inclusive Marketing Comes from Diverse and Inclusive Teams
We recognize our teammates are our greatest assets in helping our clients market less and matter more. Diverse backgrounds, opinions and perspectives on our team allow us to expand our own perspectives and, in the process, create solutions that are innovative, creative, and strategic.
We"re constantly working to transform our agencies and industry into spaces that are more diverse, equitable, and inclusive, and we welcome the addition of YOUR unique voice and perspective. Don"t forget to ask us about our focus on diversity, equity, and inclusion during your interview.
🎧 Accommodation Requests
Leap Group complies with the ADA and ADAAA. If you need reasonable accommodation to apply, interview, or do the job, please include your accommodate request in the corresponding application question.
🌍 Where is This Role?
While we service clients nationally and internationally, Leap Group has a footprint in the Midwest, with offices in:
📍 Louisville, KY
📍 Cincinnati, OH
📍 Indianapolis, IN
📍 Chicago, IL
Our roles are typically open to remote candidates located and authorized to work in the U.S. However, this role will give strong priority to candidates located in Louisville or Indianapolis. We"ve found the ability to seamlessly collaborate in-person when needed is very valuable to the nature of our work.
💻 Check Us Out
To learn more about our agencies and work, visit www.leapgroupnetwork.com
💎 Who is the Senior Media Planner?
The Sr. Media Planner is responsible for developing strategic media plans to achieve client objectives. This includes evaluating channel performance, audience research, and creative assets to identify the appropriate media mix, targeting tactics, and budget allocation for upcoming campaigns.
This role works closely with account and project teams to ensure all media plans align with client expectations and collaborates with media buyers to implement campaigns upon approval and analyze campaign performance once complete.
In This Role, You Can Expect To
PI266530089
When joining Leap Group, you"re joining a team that is passionate, innovative, and connected. Some words we"ve heard our teammates use to describe our culture are welcoming, collaborative, flexible, and dog-friendly (warning: your interview may be accompanied by a wagging tail🐕)
Benefits
We give our team the ability to make an impact with clients, while expanding their experience and depth of knowledge in the process. We like to show our appreciation for everything our teammates do by offering supportive and inclusive benefits that allow them to thrive. This includes things like:
💻 Remote work
🌻 Autonomy and flexibility
🌞 Unlimited PTO and Summer Fridays
🐣 Paid maternity and paternity leave
🧠 Company-paid access to coaching and therapy
💸 401k plan with match and 1:1 access to investment advisor
🩺 Health, dental, vision, and ancillary benefits
📚 Professional development opportunities
🌈 Diverse and Inclusive Marketing Comes from Diverse and Inclusive Teams
We recognize our teammates are our greatest assets in helping our clients market less and matter more. Diverse backgrounds, opinions and perspectives on our team allow us to expand our own perspectives and, in the process, create solutions that are innovative, creative, and strategic.
We"re constantly working to transform our agencies and industry into spaces that are more diverse, equitable, and inclusive, and we welcome the addition of YOUR unique voice and perspective. Don"t forget to ask us about our focus on diversity, equity, and inclusion during your interview.
🎧 Accommodation Requests
Leap Group complies with the ADA and ADAAA. If you need reasonable accommodation to apply, interview, or do the job, please include your accommodate request in the corresponding application question.
🌍 Where is This Role?
While we service clients nationally and internationally, Leap Group has a footprint in the Midwest, with offices in:
📍 Louisville, KY
📍 Cincinnati, OH
📍 Indianapolis, IN
📍 Chicago, IL
Our roles are typically open to remote candidates located and authorized to work in the U.S. However, this role will give strong priority to candidates located in Louisville or Indianapolis. We"ve found the ability to seamlessly collaborate in-person when needed is very valuable to the nature of our work.
💻 Check Us Out
To learn more about our agencies and work, visit www.leapgroupnetwork.com
💎 Who is the Senior Media Planner?
The Sr. Media Planner is responsible for developing strategic media plans to achieve client objectives. This includes evaluating channel performance, audience research, and creative assets to identify the appropriate media mix, targeting tactics, and budget allocation for upcoming campaigns.
This role works closely with account and project teams to ensure all media plans align with client expectations and collaborates with media buyers to implement campaigns upon approval and analyze campaign performance once complete.
In This Role, You Can Expect To
- Lead client's overall media planning process and ensure campaigns across business areas and channels are effective.
- Develops media plans for campaigns which includes identifying and recommending the appropriate media mix, targeting tactics, and budget allocation across social media networks, including Meta, LinkedIn, and Twitter.
- Make recommendations for alternative media channels to reach the right audience and achieve campaign objectives when/if appropriate. This could include but is not limited to recommendations for paid search, YouTube, or native advertising.
- Perform audience research and analysis to ensure campaigns are reaching the intended audiences on each channel.
- Work with project manager to gather creative assets and ensure spec requirements are met.
- Collaborate with media buyers to implement campaigns after client approval.
- Perform campaign QA once built by media buyer.
- Review campaign reports and media buyers' insights and analysis. Provide and documents actionable next steps for future campaigns plans.
- 3.5 or more years of media management experience required, with at least 2 years of strategic media planning across various media channels.
- Bachelor's degree in related field or equivalent work experience preferred.
- Ability to track, measure, and optimize campaign performance using analytics tools.
- Strong understanding of audience segmentation, targeting tactics, and data-driven decision-making.
- Meticulous approach to campaign execution, reporting, and optimization.
- Ability to develop and apply media strategies that align with business and marketing objectives.
- Skills in cross-functional teamwork, communication, and problem-solving.
- Enthusiasm for staying ahead of industry trends and leveraging innovative media strategies.
- Technological proficiency and comfort working with media platforms, analytics tools, and emerging digital marketing technologies.
- Strong knowledge of spreadsheet software (Google Sheets, Microsoft Excel, etc.)
- Agency experience is always preferred but not required.
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