What are the responsibilities and job description for the Digital Growth Specialist position at Leapfrog Product Development?
Who We Are
As one of the fastest-growing on-the-go drinkware companies in America, we've got a reputation for doing great things. Our vision is simple - bring delight to eating and drinking.
Delight is different to everyone. Whether it's the perfect cup of coffee, or a water bottle that helps you crush your workout, our mission is to make it look great, function perfectly and cost less than you'd expect.
Delivering on this promise takes extraordinary efforts and exceptional people. Through our teams' ingenuity and grit, we've created a place where the best ideas win, and they can come from anyone. Our culture combines the scrappy spirit of a startup with the perks of a market leader.
We believe the right way to design products starts and ends with two key ingredients : process people. Process is the path that takes us from ideas to products that are on brand, on time and on budget. People are the secret sauce that adds ingenuity every step of the way.
Together, we navigate each day with optimism, curiosity, a healthy sense of humor and a strong allergy to the word no. This desire for better, coupled with a deep understanding of consumers' daily lives, gets us to meaningful delight.
About the Role
The Digital Growth Specialist will play an active role in the development of Ello, ZULU, and Pogo's content strategy and initiatives. Under the supervision of the Sr. Manager, Digital Marketing, and in partnership with External Agencies, the Digital Growth Specialist will lead content execution, test and measure all digital marketing initiatives, and optimize for what drives growth on all digital platforms.
What You'll Do
- Responsible for executing the digital marketing plan across paid media channels with a particular focus on paid social, PPC and email
- Run the email marketing execution, building and scheduling campaigns as well as lifecycle initiatives (onboarding, upselling, cross-selling, and reactivation campaigns) to drive revenue growth and increase CLTV
- Monitor campaign performance metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Based on data analysis, make adjustments to campaigns to improve performance
- Continuously A / B test different copy and creative for both paid ads and email newsletters to determine what messaging and visuals drive the highest conversions
- Identify and evaluate new opportunities for growth across digital channels, and regularly reevaluate success of current campaigns
- Collaborate cross functionally with sales, e-commerce, retail, and others to align marketing efforts with overall business objectives and ensure consistency in messaging
- Prepare regular reports on campaign performance related to traffic, sales, customer acquisition, and retention against KPIs, and identify recommendations for improvement
Who You Are
Benefits at Leapfrog
Learn more about life at Leapfrog and our benefits by visiting us at www.leapfrogbrands.com
Note : Leapfrog is currently operating under a hybrid work model, and this position will report on site to our Lincoln Park office at least 2 days per week. Additional ad-hoc in office days may be required based on business needs. Please do not apply if you are not comfortable with a hybrid work model.
Leapfrog Brands is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. Please note, we are unable to offer sponsorship or relocation for this position, and all new hires will be required to verify their employment eligibility through the DHS E-Verify program.
Salary Band
65,000-85,000k, dependent on experience
Please note : Most candidates can expect to be positioned within the low to mid-range of the designated compensation band. This approach is designed to set realistic expectations while providing employees with the opportunity for growth and development within their roles. Placement toward the higher end of the band may be considered based on relevant experience, specialized skills, and other qualifications.
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