What are the responsibilities and job description for the Manager / Senior Manager Product Marketing position at LEAPWORK?
Leapwork Senior Product Marketing Manager
Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below.
Core Focus : Product Marketing
Location : Remote
Leapwork is the AI-powered test automation platform helping enterprise companies deliver continuous quality across the business. Companies like LVMH, Vanguard, and Patagonia use Leapwork to deliver higher-quality experiences from the moment a customer interacts with the business through the applications, APIs, and data that drive it.
About the Team :
Product Marketing Managers at Leapwork help tell the story of how Leapwork empowers businesses to deliver higher-quality customer experiences through AI-powered continuous test automation. As a Product Marketing Manager, you understand our customers and their challenges. You write about their story and help them understand how Leapwork can help them build, maintain, and scale complex data-driven tests faster and more effectively than ever.
PMM collaborates across Marketing, Product, Sales, and Customer Success, creating and driving the GTM strategy to help the business succeed.
What You'll Do
Who, Where, and Why :
- Become an expert on our enterprise buyers, user personas, and champions including their specific needs, pain points, and goals to deliver compelling messaging and content.
- Research, document, and operationalize particular customer use cases and problems Leapwork solves.
- Identify and define the key value drivers that differentiate Leapwork in the market.
- Help partner with sales, product management, customer success, and engineering teams to refine and evolve our product roadmap.
- Lead, manage and support cross-functional product launch projects, initiatives and commitments.
What :
Proof :
Choices :
What You'll Bring
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