What are the responsibilities and job description for the Brand Strategy Specialist position at Learfield?
We are seeking a creative and strategic Brand Strategy Specialist to join our team. This role plays a crucial part in analyzing brand objectives, themes, asset utilization, tone, and taglines to craft innovative, results-driven sales presentations in the sports sponsorship industry. You will be responsible for understanding and synthesizing brand insights, developing activation platforms, and delivering cohesive narratives that align with client objectives. By leveraging LEARFIELD's diverse mix of digital platforms, traditional assets, data, and content, you will create compelling, holistic sponsorship solutions that deliver measurable outcomes for brands as well as unique property-focused opportunities.
Key Responsibilities :
- Brand Insight & Analysis : Understand and synthesize client brand insights and objectives to inform sponsorship strategy, ensuring all sponsorship materials align with the brand's tone, values, and goals.
- Holistic Sponsorship Solutions : Develop integrated sponsorship and activation platform concepts that provide holistic solutions, utilizing Learfield's diverse assets (digital, traditional, data) to meet client objectives.
- Copy Development & Storytelling Mastery : Ensure the seamless delivery of a cohesive and persuasive narrative that ties together brand objectives, creative ideas, and strategic activation, while reinforcing the brand's voice throughout the presentation.
- Client-Centric Presentations : Collaborate with sales teams to design customized presentations that reflect the client's voice, brand identity, and objectives, maintaining authenticity and brand integrity.
- Premium Opportunity Deck Development : Create and curate impactful 101 decks and presentations for property or premium opportunities, ensuring clear communication of value propositions to internal and external stakeholders. Participate in presenting recommendations to clients.
- Strategic Ideation : Generate fresh, innovative themes, taglines, and sponsorship narratives that enhance engagement and elevate the sales process.
- Innovative Platform Creation : Develop and articulate comprehensive sponsorship activation platforms that incorporate Learfield's mix of digital platforms, traditional assets, data, and content, ensuring they resonate with the target audience.
- Best Practices Implementation : Apply industry best practices to ensure sponsorship presentations are optimized for effectiveness while staying consistent with the client's brand guidelines.
- Asset Utilization & Innovation : Evaluate and creatively use brand assets (logos, imagery, messaging) to enhance the visual and strategic appeal of sponsorship materials.
- Collaboration & Communication : Work closely with internal creative, support, research, Digital, and sales teams to ensure that sponsorship strategies are suggested in practical and deliverable ways.
- Market & Consumer Trends : Stay up-to-date on industry trends, consumer behavior, and competitor strategies to refine and improve branding and sponsorship approaches.
Qualifications :
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short / Long Term Disability.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse / family member of a protected veteran; or disability.
