Senior Brand Strategy Specialist

We are seeking a dynamic and forward-thinking Senior Strategist to join our team. This role is integral in shaping high-level sponsorship strategies by analyzing brand objectives, market trends, asset utilization, and consumer insights to develop innovative, results-driven sponsorship solutions in the sports industry. As a senior leader within the team, you will drive the development of sophisticated brand strategies, oversee high-impact sponsorship activations, and serve as a key consultant for internal and external stakeholders. You will leverage Learfield’s diverse suite of digital platforms, traditional assets, data, and content to craft compelling, multi-dimensional sponsorship narratives that drive measurable outcomes for brands while maximizing property value.

Key Responsibilities

• Strategic Brand Analysis & Leadership: Conduct in-depth brand evaluations, interpreting client objectives, consumer behaviors, and industry trends to shape high-level sponsorship strategies that align with brand priorities and deliver measurable ROI.
• Comprehensive Sponsorship Solutions: Design and lead the development of integrated sponsorship and activation platform concepts that maximize Learfield’s portfolio of assets, including digital, traditional, experiential, and data-driven solutions.
• Advanced Narrative Development & Storytelling: Craft sophisticated, cohesive sponsorship narratives that not only align with brand messaging but also elevate the overall impact of sponsorship activations. Provide strategic storytelling expertise to sales teams and leadership.
• Client-Facing Consultation & Presentation Excellence: Partner directly with sales leaders, properties, and clients to develop and present high-stakes sponsorship strategies, ensuring alignment with brand goals and reinforcing value-driven solutions.
• Premium & Property-Specific Opportunity Development: Spearhead the creation of premium sponsorship decks and property-specific presentations that effectively communicate the strategic value of unique opportunities to senior-level stakeholders.
• Strategic Ideation & Thought Leadership: Lead brainstorming sessions to generate fresh, cutting-edge sponsorship concepts, themes, and taglines that push the boundaries of sports marketing and enhance brand engagement.
• Innovative Platform Creation & Optimization: Drive the evolution of sponsorship activation platforms, continuously refining and enhancing strategies based on market trends, emerging digital innovations, and data-driven insights.
• Best Practices Implementation & Standardization: Establish and refine best practices for sponsorship presentations, ensuring consistency, effectiveness, and brand authenticity across all sales materials.
• Asset Optimization & Visual Strategy: Strategically assess and optimize brand assets (logos, imagery, messaging) to enhance the visual impact and storytelling effectiveness of sponsorship materials.
• Cross-Functional Leadership & Collaboration: Act as a strategic partner across internal creative, research, digital, and sales teams, ensuring the feasibility and execution of sponsorship concepts in a seamless and impactful manner.
• Industry Trend Analysis & Competitive Insights: Stay ahead of industry trends, consumer behaviors, and competitive strategies, proactively advising internal stakeholders on emerging sponsorship opportunities and strategic shifts.
  
  

Qualifications

• 7 years of experience in brand strategy, sponsorship marketing, advertising, or a related field, with a strong background in the sports, entertainment, or media industries.
• Proven ability to lead strategic initiatives, develop high-impact sponsorship solutions, and effectively communicate complex brand narratives to senior-level stakeholders.
• Exceptional storytelling, presentation, and persuasive writing skills, with expertise in crafting compelling sponsorship decks and proposals.
• Strong command of PowerPoint and other presentation tools, with the ability to design visually compelling sales materials.
• Outstanding organizational skills and attention to detail, with experience managing multiple projects in a fast-paced, deadline-driven environment.
• Demonstrated ability to think creatively and strategically, offering innovative sponsorship solutions that drive revenue and brand engagement.
• Experience working cross-functionally with internal teams and external clients, providing strategic consultation and leadership on sponsorship initiatives.
• Deep understanding of digital platforms, content marketing, and traditional sponsorship assets, with a passion for emerging trends and data-driven decision-making.
• Self-starter with the ability to take initiative, lead projects independently, and mentor junior strategists on best practices and innovation.
  
  

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.