Strategic Brand Management Specialist

The Strategic Brand Management Strategist plays a critical role in understanding strategies and priorities for CLC's clients as it relates to their licensing program, soliciting and evaluating proposals, while overlaying analyzed data and insights to execute client decisions for optimal growth of their programs. This role requires a high level of detail as it relates to evaluating data while also demanding strong organizational output, thorough written communication, and clear verbal communication skills. The Strategist works closely with internal teams to build and maintain systems for optimal administration of complex programs, understand licensee capabilities and institutional goals, develop and implement contracts, and support operational excellence.

Responsibilities :

• Directly oversee institutional territories (Midwest, Southwest, West) for Strategic Brand Management programs
• Daily communication with CLC's clients and decision makers - the licensing directors -for assigned territory
• Primary point of contact for all Strategic Brand Management program licensees
• Provide quarterly SBM territory overview to Partnerships department
• Lead monthly ADL review calls with PAM licensee partners
• Oversee SBM Non-Apparel Fan Goods exclusive deals
• Collaborate with CLC's Partnerships division to understand institutional objectives and priorities to provide insight and proposed solutions through engagement and activation of strategic programs
• Analyze CLC Insights data and provide reports to internal and external stakeholders
• Collaborate with CLC's Communications department to develop presentation decks and external correspondence
• Manage license request workflow in Brand Manager 360
• Interface internally with the Business Development Apparel department and Licensing department to provide recommendations and guidance as to how requests may be processed given upcoming or current program restrictions
• Understanding of production cycles and timelines for apparel and hardgoods
• Oversight of SBM deal creation and contract sending
• Timeline management of contract expirations, contract renewals and RFP processes to ensure deadlines are met
• Interface internally to understand the retail landscape, market opportunities and challenges, and licensee capabilities to provide needed recommendations on guarantees and special requests from licensees
• Data analysis of sales, royalties, and royalty rates to develop and send shortfall invoices for all impacted licensees (bi-annual basis)
• Attend weekly systems meeting and provide insight and potential solutions for systems improvements to increase productivity and efficiency of all who utilize the systems
• Analyze historical data and current market information to establish annual minimum guarantees for all SBM programs and handle follow up negotiations with licensee and institutions
• Support SBM Director with primary apparel model year in review report and recap reviews with institution and PAM partners
• Review quarterly sales, royalty data, and analytical reports to ensure accuracy prior to distributing to respective PAM partners
• Present SBM program renewal reports to licensing director
• Engage with Learfield's Legal Department to relay any requested adjustments and edits to SBM addenda and contracts

Requirements :

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short / Long Term Disability.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse / family member of a protected veteran; or disability.