What are the responsibilities and job description for the Market Intelligence Manager position at Lectra?
Gerber - USA
Market Intelligence Manager
We invite you to embark on a journey. A technological journey towards the evolution of our society and our industries, powered by Industry 4.0 and supported by Lectra. Software, equipment, data and services… At Lectra, as a major player in the fashion, automotive and furniture markets, we contribute to the Industry 4.0 revolution with boldness and passion by providing best-in-class technologies. But it doesn’t stop there. By enabling industrial intelligence solutions, we facilitate the digital transformation of our customers. And we’re always on the lookout for new tech-enthusiasts to join the team! With more than 50 years of experience and a presence in over 100 countries around the world, we are 3000 employees united by passion and driven by innovation. A unique journey awaits you at Lectra, are you ready to craft the future of technology together?
For more information, please visit www.lectra.com.
What is the role about?
The key mission of the Intelligence is to provide market, Industry, competition intelligence and account intelligence supporting Americas management team, sales and marketing team. The valuable analysis and data provided ensure effective planning and execution expediting the achievement of business goals. The role will require at least 20% of travel to customers and factories to conduct customer interviews and observations of the business processes.
What will be your main tasks?
1. Macro Economy Intelligence
- To set up macro economy indicators and keep monitoring trends and provide company business impact analysis on monthly basis.
- Keep tracking and collecting macro economy news and analytical articles and share with management with observations and analysis from Lectra point of view.
- Closely follow up with government policy, and association activity to identify opportunities for the company and provide suggestions and proposal.
2. Market and Industry Intelligence
- Align with corporate team to learn and share methodology and knowledge, analyze local market trends and demand and link our offers for Industry 4.0 to address this challenge.
- Understand the new market area and evaluate potential for growth of the business.
- Keep monitoring market and industry movements, activities and analytical articles and share with management.
3. Competitor Intelligence
- Align with corporate team to learn and share all existing knowledge of worldwide competitors and complete with local information.
- Collect, process, analyze local competitor intelligence using the same format and methodology.
- Keep monitoring key competitors' communication, win, movement and evaluate their capabilities, offerings and financial circumstances to share with local management with in-depth analysis and attack proposal.
4. Business Intelligence
- Analyze customer install base by product mix, by industry, by type of business to gain insight and provide direction and decision foundation for marketing campaign planning.
- Work closely with Data Marketing to analyze the accuracy of database, recommend and provide the right segmentation and targeting of the market so as to support the strategic initiatives of the region.
- Support sales and marketing team with regular and ad-hoc business analysis, improvement and data requests.
- Support the SalesForce database update for account qualification.
What our ideal candidate looks like?
- Bachelors degree or above in Marketing/Business or statistics preferred
- Proficiency in market and data analysis (statistics, databases)
- Excellent written and spoken English skill
- Excellent computer skills, Proficient in advanced Microsoft office
- At least 5 years or above experience in marketing intelligence (and/or market research, strategic analysis, consumer research, consulting, competitive intelligence, business intelligence, data analysis, etc.)
- Exposure to Americas market in past experience will be a plus.
** Lectra is an Equal Opportunity Employer **
It is our policy to foster a workforce that accepts and respects differences. We provide equal employment opportunity for all persons without regard to race, color, national origin, language, religion, age, sex, veteran status, marital status, sexual orientation, gender identity, disability, medical condition, ancestry, citizenship, or political opinion.
