Digital Marketing Specialist

Job Description

Job Description

The Digital Marketing Specialist coordinates and manages digital campaigns including SEO, paid ads, and social, using technology platforms including Pipedrive and Google. This role executes campaigns, suggests optimization strategies and reports on digital KPIs relevant to each campaign. The specialist is passionate about effective data management, user experience best practices and marketing technology.

Responsibilities

Assist with website management and maintenance to ensure it is up-to-date and optimized for SEO

Provide regular reporting on and presentation of digital analytics using platforms such as GA4, Google Ads, Microsoft Ads, and Pipedrive, including actionable insights

Assist with social media and email campaigns, including testing A / B variants of ad copy, landing pages, and emails to maximize engagement

Collaborate with the sales team to align digital efforts

Develop campaigns and generate reporting to help drive marketing-led campaigns

Identify opportunities to maximize the efficiency and effectiveness of the marketing budget

Manage email list hygiene, including data management to improve deliverability

Implement other paid digital marketing campaigns based on marketing plans

Develop and maintain relationships with internal key contacts and stakeholders

Oversee third-party marketing partnerships to ensure alignment with Company goals

Other duties as assigned

Required Skills

Excellent organization skills and strong attention to detail

Multitasker with the ability to prioritize work accordingly

Strong communication skills, written and verbal

Ability to communicate issues and conclusions

Strong interpersonal skills, including problem-solving skills;

Ability to shift focus and adapt to change

Ability to thrive and adapt in a fast-paced environment with excellent attention to detail with the ability to manage multiple projects

Ability to hold self-accountable and thrive in a remote work environment