PR Associate Account Director, Beauty + Wellness

POSITION: PR Account AD/Director, Beauty Wellness

LOCATION: New York, NY

JOB TYPE: Full Time

The Beauty Wellness AAD/AD will play an integral role in researching, developing, designing, and implementing key projects and initiatives for beauty/wellness clients. The AAD/AD will lead the account management, and serve as the first-line contact to those clients. AAD/AD will be responsible for overseeing up to 10 assigned retainer accounts and projects at a time and will work collaboratively with Brand management to drive division and client priorities. 

Open to candidates with Associate Director level experience or Director level experience. AD salary range is 115k – 135K; Director range is 135K – 150K.

ROLE & RESPONSIBILITIES

• Oversee assigned accounts and account teams

• Serve as first-line contact to clients

• Actively pitch and secure media coverage on behalf of clients on a local, regional, national and international level

• Write, proof, and edit a variety of PR and marketing materials, while contributing as a core team member on client accounts 

• Develop compelling stories and draft compelling narratives on behalf of clients

• Lead client programs and campaigns from planning to execution within the specified budget

• Develop and execute compelling VIP and influencer strategies, with tangible results

• Collaborate with different divisions across the agency to ensure the client is getting access to the agency’s network-wide expertise

• Deliver strong media and influencer coverage consistently producing high quality internal and external communications content

• Lead divisional projects as assigned

• Keep Brand management abreast with regular check-ins of account activities inclusive of staffing needs, existing and upcoming activations, account travel requirements, etc.

• Have solid connections with leading and emerging editorial talents globally

• Achieve exceptional outcomes for current clients and manage an extended portfolio ensuring consistency of service is delivered in line with company practices

• Develop press relationships and manage contacts with key commentators, industry spokespeople, and sector influencers

QUALIFICATIONS:

• 8 years of PR agency experience (experience with worldwide markets is a plus)

• Expertise with luxury and global accounts

• Proven track record of success landing media placements

• Established and demonstrable network of editors, journalists, stylists, and industry figures in beauty and wellness, lifestyle, entertainment, and culture (personal and professional relationships are a must)

• Keen networker, adept at building relationships with key influencers and industry spokespeople

• Proven ability to present complex industry information to target audiences

• Excellent project management skills with strong organizational and planning skills

• Excellent client management skills

• Outstanding interpersonal skills

• Strong negotiation and delegation skills

• Business acumen with the ability to communicate across departments and represent PR within the business

• Ability to thrive in a fast-paced, start-up environment

• Exceptional relationship-building skills, collaborative, able to work well with others

• Knowledgeable on multiple reporting and database platforms including Launchmetrics, MeltWater, Lefty, Muck Rack, and more

THE IDEAL CANDIDATE IS:

• An astute communicator, seasoned researcher, and proven strategist committed to delivering excellent work 

• An enthusiastic, client-facing professional with a passion for communications and deep expertise in building, stewarding, and growing relationships A collaborative team leader and partner, and an out-of-the-box thinker who can bring together people, processes, and ideas to drive results 

• A self-starter with energy, creativity, and an innate interest and curiosity for beauty/wellness, lifestyle, culture, and the arts

ADDITIONAL DETAILS

• Hybrid schedule: The AAD/AD will be required to work in the Lede office a minimum of 3 days a week

• Business travel: 10% - 20%

The Lede Company is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.