Digital Marketing Analytics Specialist

Role: Digital Marketing Analytics Specialist

Position Type: Contract-to-Hire

Annual Salary: $50,000 - $60,000 per year (DOE)

Location: Vancouver, WA - Onsite

Benefits: Eligible for full benefits upon conversion, including Medical, Dental, Vision, FSA, HSA, 100% company-paid Life and LTD, PTO accrual, seven paid holidays (after 30 days), and 401(k) with company match.

Primary Responsibilities:

• Develop and execute data-driven digital marketing strategies across multiple platforms, including Google Ads, Facebook, Instagram, and other PPC channels.
• Perform in-depth keyword research, bid strategy optimization, and conversion tracking to maximize ad performance and budget efficiency.
• Conduct detailed marketing performance analysis using Google Analytics 4 (GA4), Google Tag Manager (GTM), and other data analytics tools.
• Implement and optimize SEO strategies, including technical SEO, structured data markup, and keyword tracking, to enhance organic search rankings.
• Manage website analytics, set up tracking pixels, and integrate marketing automation tools to streamline campaign measurement and audience segmentation.
• Oversee website management tasks in WordPress, including landing page development, A/B testing, and conversion rate optimization (CRO).
• Utilize data visualization tools (Google Looker Studio, Tableau, or Power BI) to create real-time dashboards for campaign performance reporting.
• Work closely with cross-functional teams to analyze user behavior, customer journey mapping, and attribution modeling.
• Capture and develop high-quality visual content (photo and video) for digital campaigns, social media, and other marketing initiatives.
• Continuously research and apply emerging trends in digital marketing, analytics, and MarTech tools to improve strategy execution.

Secondary Responsibilities:

• Support the marketing team in executing integrated campaigns and multi-channel initiatives.
• Assist with programmatic advertising strategies and audience segmentation for personalized marketing campaigns.

Requirements:

• Bachelor's degree in Marketing, Communications, Data Analytics, or a related field (preferred).
• 2 years of experience managing PPC campaigns and digital marketing (SEM).
• GA4 certification (preferred).
• 3-5 years of experience working with WordPress, including content management and SEO implementation.
• Proficiency in Google Ads, Facebook Ads Manager, and LinkedIn Ads platforms.
• Strong skills in Google Tag Manager (GTM), Google Looker Studio, or similar analytics/reporting tools.
• Experience in SQL, Python, or other data analysis tools (preferred but not required).
• Proficiency in Microsoft Office Suite and digital marketing analytics tools.
• Ability to multitask in a fast-paced, data-driven environment.
• Experience with Adobe Creative Suite (preferred).

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county, to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.