What are the responsibilities and job description for the Account Manager, Programmatic position at Ledger Bennett?
Who We Are
Havas Media Group is part of the sixth largest advertising network in the world, Havas Group, which is owned by French mass media holding company, Vivendi. We are headquartered out of St Pancras, London, and along with offices in Leeds, Manchester and Edinburgh, we operate globally. Our CEO is Patrick (‘Paddy’) Affleck. Our overarching mission is to make a meaningful difference to the brands, businesses, and lives of the people we work with.
Our solution is simple: we identify and create meaningful media experiences to deliver meaningful growth for our clients. In the last two years, we’ve undergone a transformation that’s seen us bind together nine agencies into three core agency brands and propositions:
Havas Media - through which we deliver meaningful outcomes through meaningful media
Havas Market - through which we help clients build meaningful retail experiences
Havas Entertainment - through which we help clients create meaningful moments in culture
Ledger Bennett – through which we deliver meaningful outcomes for B2B clients.
At Ledger Bennett we’re on a mission to be the biggest B2B agency in the world. How? By rethinking what B2B agencies can deliver. By going further than just building campaigns that lead to MQLs. By developing strategies that keep working post-sale and building deeper, more meaningful customer relationships.
We built our talented, flexible-working team based on three principles. We’re inventive, always looking for new ways to deliver. We’re authentic and believe in being true to ourselves. And we’re ambitious in our approach to doing things differently.
What You'll Do
Campaign Planning & Execution
- Assist in media planning and buying for your client portfolio within programmatic channels, ensuring alignment with established planning guidelines.
- Ensure the smooth running of campaigns by respecting deadlines and achieving set performance goals.
Performance Management & Optimization
- Drive client satisfaction through effective campaign delivery and performance optimization.
- Take accountability for meeting target objectives and productivity plans across campaigns.
- Conduct weekly reporting, client calls, and post-campaign analysis, providing meaningful insights and identifying future opportunities.
Capabilities Promotion & Collaboration
- Work closely with team leads to enhance client and internal team understanding of programmatic advertising.
- Collaborate across agency teams, including strategy, content, and creative, to plan and activate full-funnel campaigns leveraging programmatic channels.
What You Bring
Experience and Expertise
- Solid planning and buying experience in B2B programmatic media.
- Excellent understanding of the role of programmatic advertising within the wider media mix to achieve a client’s overarching business objectives.
- 2 years of experience, ideally with platforms such as StackAdapt, DV360, The Trade Desk, and other DSPs relevant to B2B programmatic campaigns.
- Working knowledge of audience forecasting, reporting tools, and DSP audience insights tools.
- Understanding of account-based marketing (ABM) tactics and strategies.
Technical Skills
- Ability to produce detailed programmatic media plans and supporting rationale documents that demonstrate a high level of expertise and innovation.
- Proficiency in MS Office, particularly PowerPoint, Word, and Excel.
Client-Facing Ability
- Skilled in client communication as needed, serving as the programmatic specialist within the team to address specific account needs.
- Able to deliver high-quality client reporting, including meaningful post-campaign analysis and actionable feedback.
What We Offer
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