DIGITAL CAMPAIGN AND PRODUCT MANAGER

Amplified Digital is a forward-thinking and innovative digital marketing agency committed to delivering top-tier digital marketing solutions to our clients. We are seeking a talented and motivated Digital Campaign and Product Manager to join our dynamic team. If you are passionate about digital marketing, have a knack for optimizing ad campaigns, and are experienced in troubleshooting Google Tag Manager, we would love to hear from you!

Job Summary :

The Digital Campaign and Product Manager will be at the forefront of planning, executing, and optimizing digital ad campaigns across multiple platforms, including Google, Meta (formerly Facebook), and various programmatic channels. This role requires a strategic thinker who can troubleshoot Google Tag Manager issues to ensure accurate tracking and data-driven decision-making. Additionally, the role involves managing product workflows through select partners to ensure seamless product delivery and quality.

Key Responsibilities :

• Campaign Management :
• Develop and execute high-impact digital advertising campaigns on Google Ads, Meta Ads Manager, and programmatic platforms.
• Continuously monitor and analyze campaign performance to ensure objectives and KPIs are achieved.
• Optimize campaigns for maximum return on investment (ROI) through data-driven strategies.
• Conduct A / B testing to refine ad creatives and targeting strategies.
• Manage ad budgets, pacing, and bidding strategies to maximize resource efficiency.
• Analytics and Reporting :
• Track, analyze, and report on key campaign performance metrics, offering actionable insights for optimization.
• Leverage analytics tools to identify trends and uncover new opportunities for campaign improvement.
• Create comprehensive reports for stakeholders, highlighting critical performance indicators and campaign achievements.
• Google Tag Manager Troubleshooting :
• Set up, manage, and optimize Google Tag Manager containers, including tags, triggers, and variables.
• Diagnose and resolve Google Tag Manager issues to ensure accurate data collection and reporting.
• Maintain precise tracking of user interactions and conversion events.
• Product Workflow Management :
• Manage product workflows through select partners to ensure timely and high-quality product delivery.
• Coordinate with partners to streamline processes and address any issues that may arise during the product lifecycle.
• Monitor product performance and make adjustments to workflows as necessary to meet client expectations.
• Collaboration and Communication :
• Collaborate closely with the marketing, creative, and other cross-functional teams to align campaign strategies with broader business objectives.
• Clearly communicate campaign performance, insights, and strategic recommendations to clients and internal teams.
• Stay ahead of industry trends and best practices to ensure our campaigns remain innovative and competitive.

What We Offer :

Why Join Us?

Lee Enterprises offers competitive wages in a dynamic, interesting work environment with career growth opportunities. We offer an extensive benefit program that can be personalized to your needs. Our benefit program includes medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance. In addition, we offer a 401K retirement plan with company match. We also offer generous paid time off to allow the flexibility to balance personal life and work. This includes paid parental leave for new parents.

Lee Enterprises is a major subscription and advertising platform and a leading provider of local news and information, with daily newspapers, rapidly growing digital products and nearly 350 weekly and specialty publications serving 73 markets in 26 states. Our core commitment is to provide valuable, intensely local news and information to the communities we serve.

Lee Enterprises is proud to be an equal opportunity employer. We are committed to attracting and retaining a workforce whose diversity reflects the communities we serve. Lee embraces change, and we recognize that we must create and maintain a culture of fervent inclusion. For more information about Lee, check us out at www.lee.net.

We are focused on building a diverse and inclusive workforce. If you are excited about this role but do not meet 100% of the qualifications above, we encourage you to apply.

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