What are the responsibilities and job description for the Business Analysis & Channel Insights Manager position at LEE KUM KEE?
Position Summary
With guidance of Category Insights End to End leader, to take care of observing, analyzing market and category trend & insights, consumer behavior to enable category marketing drive category growth through improving products, portfolio, business operation and overall consumer/customer experience.
Essential Functions
- Act as a business navigator and insights ambassador to category marketing leader and sales leader, whose role is to ensure that category-based consumers, shoppers and customer insights are the foundations of our marketing strategy and execution.
- Lead category business diagnosis and opportunity identification, from both internal lens and external (market/category/competitor/consumer) lens
- Support overall product portfolio analysis and strategic planning
- Facilitate category/portfolio/channel end to end business review and analysis, and post launch review with both external and internal data, for sales and marketing collaboration.
COMPETENCIES
- Knowledge and experience in developing consumer, customer and channel insights.
- Strong strategic and analytical thinking, solid “CAN-DO” attitude
- Pursue innovation and change with a mindset of continuous improvement
- Effective communication and influencing skills, including presentation and writing skills
- Ability to work under pressure, meet deadlines and be flexible in work schedule
- A team player to drive company goal and core value
REQUIRED EDUCATION and/or EXPERIENCE.
- 6 Years and above category, portfolio, consumers, shoppers, channel insights experiences.
- Solid understanding of marketing research knowledge, in both qualitative and quantitative, with proficiency in project management skill (writing up brief, managing agencies, meeting budget, meeting timelines, incorporating input)
- Good understanding and evaluation of in market and continuous data (retail, consumer panel, brand tracking, media, demand creation etc.)
- Strong business acumen and agility to understand operations of different functions.
- Team-player, self-motivated and able to work across different functional teams.
- Well-organized and with proven experience in project management.
- Excellent presentation, interpersonal and communication skills.
- Detail-oriented but not losing the big picture.
LANGUAGE SKILLS
Excellent in command of written and spoken English
CERTIFICATES, LICENSE, REGISTRATIONS
None
TRAVEL
This position requires travel; most travel is outside the local area and overnight. Some of the travel may be international.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk; use hands to finger, handle or feel, taste foods; and reach with hands and arms.
WORK ENVIRONMENT
This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. For out-of-area candidates, remote work could be arranged.
It is Lee Kum Kee’s policy to seek and employ the most qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, color, religion, national origin, age, sex, sexual orientation, disability or protected veteran status. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
