Senior Manager, Category Insights

Position Summary

To take care of observing, analyzing market and category trend & insights, consumer behavior to enable category marketing drive category growth through improving products, portfolio, business operation and overall consumer/customer experience.

Essential Functions

• Act as navigator and consumer ambassador to ensure that category-based consumers, shoppers and customer insights are the foundations of our marketing strategy and execution.
• Own current category, portfolio/prizing/Sizing strategy and operationalization in the context of mainstream retail
• Own Category Innovation, to start with cross category landscaping (market/category/competitor) to identify current and new category opportunities, followed by consumer trends, taste/flavour/cooking preference, to align where to play strategy, with renovation and innovation direction.
• Drive product superiority, including current product superiority assessment; facilitate concept development with prototype/cooking application in context; concept qualification with identifying concept drivers for product value proposition and key communication/storytelling, assets development, with go to market in context.
• Facilitate packaging, shelfing and location-based planning based on shopper insights
• As one of the key members in innovation process/gates, i.e. gatekeep size of prize assumption in kick of brief stage, till sales and marketing in launch authorization; own post launch review and inputs for optimization of the product, communication and go-to-market communication.
• Manage any ad hoc marketing research initiatives and events at global and zone-specific level as required.

COMPETENCIES

• Knowledge and experience in developing consumer, customer and channel insights in both mainstream retail and digital commerce context.
• Strong strategic and analytical thinking, solid CAN-DO attitude
• Pursue innovation and change with a mindset of continuous improvement
• Effective communication and influencing skills, including presentation and writing skills
• Ability to work under pressure, meet deadlines and be flexible in work schedule
• A team player to drive company goal and core value

RESPONBILITIES

This position current is an individual contributor role. When the team expands as the business continues to grow, this role may expand scope.

REQUIRED EDUCATION and/or EXPERIENCE.

• 8 Years and above category, portfolio, consumers, shoppers, channel insights experiences.
• Solid understanding of marketing research knowledge, in both qualitative and quantitative, with proficiency in project management skill (writing up brief, managing agencies, meeting budget, meeting timelines, incorporating input)
• Good understanding and evaluation of in market and continuous data (retail, consumer panel, brand tracking, media, demand creation etc.)
• Strong business acumen and agility to understand operations of different functions.
• Team-player, self-motivated and able to work across different functional teams.
• Well-organized and with proven experience in project management.
• Excellent presentation, interpersonal and communication skills.
• Detail-oriented but not losing the big picture.

LANGUAGE SKILLS

Excellent in command of written and spoken English

CERTIFICATES, LICENSE, REGISTRATIONS

None

TRAVEL

This position requires travel; most travel is outside the local area and overnight. Some of the travel may be international.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk; use hands to finger, handle or feel, taste foods; and reach with hands and arms.

WORK ENVIRONMENT

This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. For out-of-area candidates, remote work could be arranged.

It is Lee Kum Kee s policy to seek and employ the most qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, color, religion, national origin, age, sex, sexual orientation, disability or protected veteran status. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.