What are the responsibilities and job description for the Digital Marketing Manager position at Leeds Professional Resources?
The Digital Marketing Manager will lead the strategy, execution, and optimization of all digital marketing initiatives. This individual will manage various digital marketing channels, including social media, email, SEO, SEM, and content marketing. The Digital Marketing Manager will work closely with other departments to align marketing goals with business objectives.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies across multiple platforms (social media, email, paid advertising, SEO, SEM, etc.).
- Oversee content creation for digital channels, ensuring messaging aligns with the brand and resonates with target audiences.
- Manage and optimize the company's website, ensuring it is SEO-friendly and provides optimal user experience.
- Lead and coordinate email marketing campaigns, including segmentation, automation, and performance tracking.
- Monitor digital marketing campaigns' performance through analytics tools (e.g., Google Analytics, social media insights).
- Analyze and report on key metrics (ROI, engagement rates, conversion rates, etc.) to assess the effectiveness of campaigns.
- Work with creative teams to produce engaging digital content, including blogs, social media posts, videos, and infographics.
- Manage paid advertising efforts (Google Ads, Facebook Ads, etc.) and optimize campaigns for performance.
Qualifications:
- Proven experience 1-3 years in digital marketing, with a track record of successful campaigns.
- Strong knowledge of digital marketing channels (SEO, SEM, social media, email marketing, etc.).
- Experience with tools like Google Analytics, Google Ads, Facebook Ads Manager, social media, email marketing software, etc.
- Excellent communication and project management skills.
