What are the responsibilities and job description for the Marketing Coordinator position at Leepfrog?
Overview
Leepfrog Technologies, Inc. provides its CourseLeaf software to more than 500 of the nation’s most academically complex colleges and universities to manage their academic catalogs, curriculum, section scheduling, registration, and syllabi management needs.
Our Marketing Department works collaboratively across all of our corporate departments to develop new sales opportunities, support client success, and assist in talent acquisition. Our primary outreach centers around conferences/trade shows and digital marketing. The Marketing Coordinator is responsible for supporting these efforts.
Responsibilities
- Support the development and implementation of email outreach strategies that drive new prospects for sales and an increase in client satisfaction for client success.
- Support the development and implementation of social media strategies that drive new prospects for sales and qualified applicants for human resources.
- Support monthly sales demonstrations and webinars.
- Assist with the review of staff and client presentations.
- Assist with CourseLeaf.com and Leepfrog.com website updates.
- Assist with conference/trade show communications and logistics as needed.
- Track data to share progress with digital marketing strategies.
- Other duties as assigned.
Desired Skills
- Writing: ability to develop written, grammatically correct content that clearly conveys core messages.
- Graphic Design: ability to develop compelling designs in alignment with core branding and messaging.
- Digital Marketing Technology: ability to work within digital environments including social media channels and websites.
- Organization: ability to plan, prioritize, and execute multiple tasks to meet deadlines.
- Motivation: ability to set goals, pursue achievement, and take initiative independently.
- Social Emotional Aptitude: the ability to interact well with others via active listening, empathy, and self-regulation.
Qualifications
- Associate or bachelor’s degree or certifications in marketing or a related field plus 2 years of related experience is preferred.
- Demonstrable experience developing, implementing, and tracking digital marketing campaigns.
- Proficiency with digital marketing technology including social media platforms. Prior experience using the HubSpot Marketing Platform is preferred but not required.
- Proficiency with graphic design technology. Prior experience using Canva and Adobe InDesign is preferred but not required.
- Proficiency with Microsoft Office products including Power Point is preferred but not required.
Physical Requirements
Generally, the Marketing Coordinator position is considered sedentary. The Marketing Coordinator will be sitting and using office equipment, phones, and computers. However, they may assist with packaging and shipping containers for conferences and may travel to the annual LUC Conference. They should occasionally be able to lift up to 50 pounds.
Leepfrog Technologies, Inc. is an equal opportunity employer. All applicants will receive consideration for employment free from discrimination on the basis of race, color, religion, gender, age, sexual orientation, national origin, marital status, veteran status, genetic makeup, gender identity, disability, or other protected characteristics by local, state, or federal law.
