What are the responsibilities and job description for the Account Director - Spirits/Events position at Legacy Marketing Partners?
Account Director Spirits/Events
Legacy is the leading brand experience agency driving growth through authentic human connections. We bring people and brands together through strategic, creative, and impactful experiences.
In 20 years as a creative-led independent agency, weve brought big thinking to life with unparalleled insights, enduring client partnerships, and unmatched executional excellence. We believe in working hard, creating great experiences, and having fun.
Perennially listed in Event Marketer Magazines Top 100 It List and Promo Marketing Magazines Top Suppliers, we also have won multiple Ex Awards, Event Technology Awards and Pro Awards, among others.
Experience is Everything.
ROLE
Award-winning, Chicago-based, experiential marketing agency is seeking an experienced, solution-oriented Account Director to support best-in-class marketing programs for multiple clients/brands in industries such as alcohol and other CPGs.
Qualified candidates possess superior communication and time management skills and an accomplished background in client-service. Candidates should also have experience working cross-functionally within an agency setting as the role requires working closely with our strategy, client service and creative departments.
RESPONSIBILITIES
- Implement, execute and manage all aspects of programming specializing in events for consumers and trade, both on and off-premise
- Strong background with spirits industry
- Oversee full account as the main point of contact for clients
- Responsible for growing client and increase revenue
- Work with and mentor a dynamic, diverse account team and assist with their development and growth
- Provide vision and leadership within the agency
- Provide access to and knowledge of the latest trends, pop-culture and technology in credible and tangible ways that add value to agency and clients
- Support program execution by revising and creating new processes to help streamline efforts and maximize performance
- Create, track and analyze metrics & KPIs for measuring success of programs, make necessary adjustments throughout program
- Develop experiences & events for clients while overseeing advancement and execution
- Manage, mentor and lead the development and growth of your team whose role is to recruit and manage field staff, plan executional elements of programming, and focus heavily on reporting accurate and ample field data related to each program
- Partner with internal team and clients to create measurement plans that support objectives and drive sales, interpret data trends and gain measurable results
- Provide vision and leadership within the agency
- Provide access to and knowledge of the latest trends, pop culture and technology in credible and tangible ways that add value to agency and clients
- Bring concepts to life in a unique way that sets us apart from other agencies and exceeds client expectations specializing in events for both consumers and trade for on/off premise
- Tap into and align consumer/customer passion points, lifestyles and interests with brand experiences
- Inspire and gain confidence of clients and agency staff; develop strategic relationships that further the business
- Partner with client services and creative to identify new revenue opportunities within existing accounts
- Showcase exceptional communications and presentation skills to sell-in big ideas and programs to reinforce credibility
- Develop and manage budgets; ensure budget and legal compliance parameters are upheld
REQUIREMENTS
- Minimum of 10 years professional, relevant agency or brand management, marketing, experiential or sales experience, working with alcohol, on-and off-premise promotions, and event programs
- Background in events advancing and onsite execution
- Excellent and persuasive oral, written and presentation skills
- Proficiency in internal and external relationship building
- Strategic problem solver and decision maker
- Keen attention to detail and extremely organized
- Solid understanding of KPIs and ability to analyze and recap campaign performance
- Strong people manager with a proven history of strategy development; flawless execution and exceptional client service
- Experience with project management software a plus
- Proficient in Word, PowerPoint, Excel and Outlook and Google Suite
- Some travel required, with the ability to work non-traditional evening and weekend hours (40% travel)
- Bachelors degree required (Communications or Marketing preferred)
SALARY & BENEFITS
- $120,000-$130,000/Year - An employees pay position within the salary range is based on several factors including, but not limited to, relevant education, qualifications, experience, skills, seniority, performance & travel requirements.
- Medical PPO & HMO options, Dental PPO and Vision PPO Insurance
- No cost Employee Assistance Program through medical insurance provider
- Company provided Life, AD&D and Long-Term Disability Insurance
- Additional optional voluntary Life, AD&D, Disability and Accident Insurance
- 401K Retirement Savings Plan with company match
- 18 PTO days/year with increased PTO accrual rates after 3 years of service
- Paid Holiday Schedule
- Pre-tax Commuter and Parking Benefit
- Pet Insurance
- Hybrid Weekly Schedule (3 days in office/2 days work from home)
Text AD665 to 312-629-4949 to start your application
#LI-RS1
Salary : $120,000 - $130,000