Marketing Manager

Benefits:

• Bonus based on performance
• Opportunity for advancement
• Paid time off

We are seeking a strategic and creative Marketing Manager with proven experience marketing to small business owners. This role will be instrumental in driving outreach efforts, creating targeted campaigns, and fostering strong relationships with this niche audience. The ideal candidate understands the unique needs and decision-making processes of small business owners, leveraging this knowledge to design effective, results-driven marketing strategies.

Key Responsibilities:

• Develop and implement comprehensive marketing plans tailored to business owners.
• Align marketing initiatives with sales goals, focusing on lead generation, conversion, and retention.
• Work closely with the sales team to identify target audiences, understand their needs, and create tailored marketing content and materials.
• Provide the sales team with qualified leads through campaigns, ensuring a seamless handoff and clear communication.
• Regularly communicate with the sales team to gain insights, refine strategies, and share updates on campaign performance.
• Design targeted campaigns that address the pain points, goals, and operational challenges of our targeted audience.
• Build and maintain strong relationships with small business owners and decision-makers.
• Develop partnerships with industry associations, local chambers of commerce, and small business networks.
• Collaborate with the digital marketing team to create and optimize digital campaigns, including email marketing, social media, content marketing, and paid ads.
• Strengthen the brands online presence through SEO-optimized content, user-friendly website navigation, and relevant resource offerings.
• Plan and execute events, webinars, or workshops targeting small business owners.
• Represent the organization at industry conferences, networking events, and trade shows.
• Conduct market research to understand trends, competitor strategies, and audience behavior in the small business space.
• Use analytics to measure campaign performance, identify areas for improvement, and report ROI.
• Collaborate with the creative team to produce compelling, audience-specific content such as blogs, whitepapers, case studies, and videos.
• Develop marketing collateral tailored to small business owners, such as brochures, guides, and toolkits.
• Position the brand as a trusted partner and thought leader for small businesses.
• Ensure all marketing materials reflect the brands values, voice, and expertise.

Qualifications:

• Proven experience in marketing to small business owners.
• Demonstrated success collaborating with sales teams to achieve shared goals.
• Expertise in digital marketing, CRM platforms, and marketing automation tools.
• Strong interpersonal and communication skills to effectively collaborate with sales and other cross-functional teams.
• Analytical skills to track lead generation efforts and campaign performance.
• Ability to create compelling, audience-specific marketing content and materials.

Benefits:

• Competitive salary.
• Bonus opportunities.
• Professional development opportunities.
• Health benefits.
• Travel opportunities for conferences and events.
• Opportunity to grow within a dynamic and rapidly expanding company.