What are the responsibilities and job description for the Senior Brand Media Manager position at LegalZoom?
Description
About LegalZoom
LegalZoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we've helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents.
As the industry leader in business formations, innovation remains at the center of all we do. LegalZoom employees are creative thinkers and problem-solvers who thrive on collaboration and embrace diversity, equity, and inclusion. Together, we're working to make a positive impact on the world.
Where we work
In an effort to foster a better work-life balance, LegalZoom is committed to a remote-first work environment. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more.
This position is 100% remote and is not required to come into the office.
Overview
The Brand Marketing Senior Manager will be responsible for all aspects of both in-house and agency-executed Brand campaigns. You will be responsible for planning and executing across both traditional and digital channels, as well as partnerships. As an individual contributor, you will be responsible for developing and implementing media strategy, creative briefs, and a testing calendar using data-based insights that drive awareness, consideration, qualified traffic, and ultimately, measurable business impact. You will also work cross-functionally, owning all aspects of your campaigns (including budget management, martech implementation, reporting insights, and QA) and serve as a subject matter expert for Brand.
You will
- Build and execute comprehensive Brand campaigns across all relevant channels (e.g. linear, programmatic, paid social, OOH, partnerships, etc), with accountability for driving awareness, consideration, and relevant brand success metrics
This will be a combination of in-house executions and agency-led campaigns
You have
LegalZoom is a remote-first company and the national range for this role is $104,600 - $135,650. Actual compensation offered will depend on several factors including but not limited to : geographic location, work experience, education, skill level, and / or other business and organizational needs. In addition, an annual bonus, incentive bonus and / or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.
Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.
Salary : $104,600 - $135,650
