Manager, Data, CRM, & Analytics - University of Kansas

POSITION: Manager, Data, CRM, & Analytics

DEPARTMENT: Legends Global Sales

REPORTS TO: VP, Premium & Ticket Sales

FLSA STATUS: Exempt

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350 iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

GLOBAL SALES

A true partnership on every level. That’s what Legends forges with each and every team, stadium, athletic director, and owner we serve to strengthen sales and partnership results as a team effort. As an extension of your team, our sales experts work diligently with your management and staff to create solutions and programs that are always fully custom to your needs and goals. Look to us to delve deep to understand your values, your market and your target audience – help you solve problems and ultimately deliver the right game plan to drive your organization forward.

THE PROJECT

Kansas Athletics and Legends, a global premium experiences company, have announced a comprehensive, long-term partnership focused on reimagining the fan experience as part of the expansive renovation of iconic Allen Fieldhouse and the transformation of David Booth Kansas Memorial Stadium.

Allen Fieldhouse, the premier venue in college basketball, will soon undergo a series of renovations that will include upgraded fan experience amenities and reimagined and expanded premium hospitality spaces. David Booth Kansas Memorial Stadium is part of a transformational multi-use development project to create a north gateway entrance to the University of Kansas campus.

As part of the overarching agreement, Legends will work in partnership with Kansas Athletics to optimize revenue generation and curate experiences for all Jayhawk fans. With a data-driven approach, Legends will oversee premium product development, pricing, and sales as part of the projects, as well as manage overall premium seating, ticket sales, annual fund donations, marketing strategy, and business intelligence for all ticketed sporting events.

THE ROLE

The Manager of Data, CRM & Analytics is principally responsible for assisting our management team at the University of Kansas to drive strategy with data and actionable insights. This critical role will be focused on ticketing purchases, industry trends, athletic constituent behavior patterns, and historic athletic donation data to further harness, extend and deliver the data analytics to drive business performance in the following verticals: Revenue associated with the Premium Seating, Ticketing, and Fundraising.

To accomplish this task, the Manager of Data, CRM & Analytics works with Ticketing, Marketing, Premium Seating & Athletic Fundraising, and Athletic leaderships to understand, define and document the overarching business objectives. The Manager of Data, Insights & Analytics will conduct full lifecycle activities to include requirements analysis and design, develop data insights and reporting capabilities, and continuously monitor performance and quality control plans to identify improvements to the overall data eco-system. Additionally, you must be results-driven, possess an optimistic team-first attitude, and have excellent organizational and leadership skills.

ESSENTIAL DUTES AND RESPONSIBILITIES

•  Work in a cross functional environment with various business groups, IT and end users to identify, document, and communicate business processes
•  Act as the subject matter expert and first line of support for the business processes and day-to-day operation infrastructure and systems
•  Serve as primary point of contact for CRM (Salesforce), as well as the internal database administrator (Paciolan) and subject matter expert.
•  Responsible for training sales & service staff in CRM and ensuring that records are being updated and accurately in a timely manner.
•  Create and develop reports and dashboards for data visualizations to support the day-to day needs of Kansas Athletics.
•  Understand the sources of data that feed into our CRM system (Salesforce) and recommend how best to collect, organize, and use this data to maximize revenue and fan engagement.
•  Design, build, and drive campaigns to better engage the Jayhawk Fans, Alumni, and donors.
•  Analyze campaign performance and clearly articulate insight for how to improve engagement.
•  Provide recommendations to sales leadership team on how to leverage our CRM (Salesforce) to execute on their strategic vision, including lead scoring, prospecting, and retention strategies.
•  Assist marketing to develop target audiences for sales and service communications (email, social, web, print, etc.) across ticketing and annual fundraising efforts
•  Ability to build flexible and innovative strategic plans for how analytics can be leveraged to improve the effectiveness of current campaigns, and to drive insights for new campaigns.
•  Excellent communication, presentation and story-telling skills.
•  Interpret data, analyze results using statistical techniques and provide ongoing reports.
•  Develop and implement data collection systems and other strategies that optimize statistical efficiency and data quality.
•  Acquire data from primary and secondary data sources and maintain databases/data systems.
•  Identify, analyze, and interpret trends or patterns in complex data sets.
•  Develop strategies around data enrichment and information that could provide insights into interests/behaviors in addition to the basic demographic profile of a donor or fanbase.
•  Work closely with management to prioritize business and information needs.
•  Locate and define new process improvement opportunities.
•  Prepare ad-hoc queries using common reporting tools and other available tools and resources.
•  Day to day operational management responsibilities for all data processing and analysis systems and solutions.
•  Ad hoc special projects as required or as necessary.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE     

• 2 years of demonstrated operational experience with CRM systems.
• Minimum two (2) years of experience in CRM campaign creation, workflow, and execution.
• Demonstrated operational experience with sports ticketing platforms such as Paciolan.
• Technical expertise regarding data models, database design development, data mining and segmentation techniques.
• Experience working with reporting software (such as Tableau, Power BI, etc) and generating insights from large datasets using statistical knowledge and software (Excel, SAS, etc).
• Experience working collaboratively with digital marketing teams to support data-driven marketing campaigns.
• BS in Mathematics, Economics, Computer Science, Statistics, Sports Management or Business preferred.

SKILLS AND ABILITIES

• A passion for working in a fast-paced, rapidly changing environment.
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
• Adept at queries, report writing and presenting findings.

COMPENSATION

Competitive salary and bonus opportunities; Generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site – University of Kansas

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

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