Premium Sales Representative - Northwestern University

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350 iconic venues stadiums, arenas, conventions centers and theaters. Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed.

Are you ready to be part of the team that is transforming live entertainment? Join us to make Legends happen!

PROJECT DESCRIPTION

Northwestern University and Legends announced a multi-year partnership that will integrate data and analytics, marketing, premium seating, and general ticket sales initiatives into a single revenue-driven approach to support the New Ryan Field project. New Ryan Field will provide Northwestern donors, alumni, Wildcat fans and local Chicago businesses with the premier facility in college football. In addition to leading the New Ryan Field project, Legends will also be responsible for managing data intelligence, marketing and ticket sales for Northwestern Athletics Football at current Martin Stadium and Men’s and Women’s Basketball programs.

THE ROLE   

Are you a motivated, organized driven professional who enjoys hitting ambitious goals, being part of a team, and building something special? Are you a sports-lover looking for an opportunity to grow your career and work in collegiate athletics? Are you a leader who facilitates collaboration, builds strong relationships, and gets results? Then join Legends as a Premium Sales Representative with our Northwestern University project.

The Premium Sales Representative is primarily responsible for driving revenue and hitting sales goals and will lead new business generation in the premium seating areas of new Suites, Loge Box, and Club Seating associated with the New Ryan Field project. The Premium Sales Representative is responsible for engaging and converting existing Northwestern Athletics donors and ticket holders, while also identifying new prospects interested in purchasing premium seating. This position will be focused on prospecting, appointment setting, executing on-campus and out-of-off sales presentations and securing premium seating commitments. This person should be results driven, possess an optimistic team-first attitude and a desire to be the best. They will also support sales through season, group, corporate hospitality and premium seating packages for the Northwestern football, men’s basketball, and women’s basketball programs.  We are seeking an experienced team member with a positive, results-oriented approach to sales and VIP experience, who can communicate clearly across all platforms and work diligently to identify and convert new ticket members. The Premium Sales Manager will work under the guidance of the Vice President, Premium & Ticketing.

ESSENTIAL FUNCTIONS

•  Execute face-to-face meetings, both on and off campus, to share overview of project, 2025 premium seating opportunities, new premium seating opportunities for New Ryan Field, and secure seating commitments
• Perform accurate and skilled deal closings
• Utilize the New Ryan Field Preview Center to host on-campus sales presentations.
• Prospect and cultivate new sales leads through creative lead generation methods, as well as follow up on leads provided by partner  
• Conduct sales conversations via phone presentations, in-office meetings/sales center presentations, and meetings at stadium.
• Entertain and nurture relationships with clients and prospects through creative means including but not limited to networking events, speaking engagements, one-on-one dinners/lunches, prospect sampling at games, seat visits at games, open houses at stadium, and outside meetings.
• Provide high-end service for our Premium Season Ticket Holders, including but not limited to renewals, collection of payments, receiving executed seating contracts, cross-selling as needed.
• Enter all pertinent prospect and customer information in our CRM platform for efficient reporting and historical purposes
• Meet or exceed all individual and team new business sales goals associated with the new premium seating products
• Serve as the expert both internally amongst Northwestern Athletics and externally with all sales prospects on all elements of New Ryan Field Project, the various stadium enhancements and premium seating amenities.
• Must be willing to work non-traditional hours, weekends, events and game days
• The candidate will be accountable for certain levels of activity (calls made/appointments set) and goals

 QUALIFICATIONS

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Bachelor’s Degree
• 3 years of prior sales experience is preferred
• Prior experience selling six and seven figure deals in the professional or collegiate sports and entertainment industry is preferred.
• Prospect and cultivate new sales leads through creative lead generation methods, as well as follow up on leads provided by partner organizations.
• Excellent relationship building and interpersonal skills, with the ability to interact comfortably and effectively with internal and external clients at all levels of an organization
• Excellent interpersonal verbal and written communication skills a must
• Ability to work in a fast-paced environment and manage multiple tasks simultaneously while remaining organized, efficient and calm under pressure
• Ability to prioritize and meet competing deadlines independently
• Proven ability to work collaboratively in a team-oriented environment
• Proficient in software programs including Salesforce CRM and Paciolan
• Effectively communicate with donors and C-level clients
• Resourceful, innovative and forward thinking
• Ability to generate new business from companies and individuals not currently supporting Northwestern Athletics.
• Ability to handle heavy volume of outbound and inbound phone calls and emails
• Strong time management and organizational skills with attention to detail
• Candidate should possess an optimistic team-first attitude, as well as a competitive desire to be the best

COMPENSATION

Competitive hourly range $26.00 - $28.85 plus bonus potential, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site - Evanston, IL

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

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Salary : $26 - $29