What are the responsibilities and job description for the Senior Integrated Marketing Manager position at Legends?
LEGENDS & ASM GLOBAL
Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.
Legends brings a -degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.
ASM Global , the world leader in venue management and live event production, oversees iconic venues stadiums, arenas, conventions centers and theaters. Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed.
Are you ready to be part of the team that is transforming live entertainment? Join us to make Legends happen!
GLOBAL MERCHANDISE
Recognized leaders in retail and merchandising worldwide, Legends Global Merchandise provides a fully customized, customer-centric, omnichannel shopping experience for fans. Our vertical service solution allows us to provide the latest trends, styles, designs, and brand collaborations across different categories. For in-venue, eCommerce and pop-up operations, Legends sets the standard when it comes to a unique shopping experience. We pride ourselves in creating a customized portfolio of inventory based on each property and operating as a true extension of each client’s brand. Different guests want different things, and we are here to build and provide a tailored retail experience.
THE ROLE
This Senior Manager, Integrated Marketing oversees marketing activities across their assigned LGM clients with this role leading and supporting our pro sports business overall. Senior Manager will own their assigned accounts and also have direct report(s) that support other businesses. This role serves as the first point of contact when clients have a marketing inquiry and work on behalf of the client to determine solutions by leveraging the greater marketing organization including eCommerce, paid media, CRM, and creative teams. They work pro-actively to create and distribute communications both internally and externally to manage the account to maximize sales and margins goals on behalf of our client. This role serves as a leader across the Integrated Marketing Team, sharing best practices and lessons learned with peers and leadership.
ESSENTIAL FUNCTIONS
Integrated Marketing Strategy & Execution
- Lead development and execution of client campaigns and activations, providing insights and recommendations to build and grow in the future.
- Develop and maintain client GTM and promotional calendar and own in-venue placement.
- Serve as the first point of contact for assigned partners, pulling in stakeholders as needed to respond to concerns and ensure issues have been fully resolved. Ensure that resolutions are given promptly and thoroughly address
- Lead client calls including developing agenda, presentations, talking point and providing recaps, notes and next steps for areas of ownership.
- Create and deliver strong presentations supporting launch plans, business strategies, and category objectives to senior management for each
- Leverage resources such as historical data, peer or stakeholder knowledge or past reporting to pro-actively solve challenges and make move forward
- Understand digital marketing campaigns across multiple channels including email, Display, Paid Social, SEM, and Affiliates and how these levers can impact business; challenge partners to consider new ways of approaching goals to maximize results.
- Own in-venue strategy for directional and branded signage at key events, maximizing digital website exposure in these placements as much as possible.
Strategic Partner Planning & Project Management
QUALIFICATIONS
To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and / or ability required.
COMPENSATION
Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and k plan.
WORKING CONDITIONS
Location : On site
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands and fingers, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.
Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.
